{"_buckets": {"deposit": "f266d318-c273-4d34-b57b-b6d9a2dc89a3"}, "_deposit": {"id": "1267", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1267"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1267", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1267", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER ATTITUDE TOWARDS SME BANKING SERVICES OF KANBAWZA BANK (Ma Eaindray, Oo)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study has focused on the customer attitude towards SME Banking services of KBZ Bank. The objectives of this study are to identify SME Banking services of KBZ Bank and to explore the customer attitude towards SME Banking services of KBZ Bank in East Yangon by using Tri-component attitude model. This study conducts descriptive research approach. In this study both primary and secondary data are collected. Primary data are collected by interviewing and meetings with responsible officers from KBZ Bank. Customers are requested to fill predetermined questionnaires to analyze their attitude of KBZ Bank on providing SME Banking services. Survey included a hundred customers who are who are currently having businesses relationship and they are randomly selected with the help of SME Banking Department of KBZ Bank. According to survey results on the customer attitude, customer affect component was strong due to give promptness, detail and clear solutions of banking products by Relationship Managers and variety of banking products have at least risks when using. Customers’ behavior and cognitive component were weak due to Relationship Managers of KBZ SME Banking Department give one stop banking solutions securely and usefully than normal banking services at branch and not that much helpful in dealing with banking facilities in their business. The suggestions of this study are KBZ SME Banking should focus on providing product package for one stop service with more helpfully. KBZ SME Banking should give on the job trainings and international banking service training to help SME customers for ensuring economic sector of Myanmar developed."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Eaindray Oo (MBF - 5).pdf", "filesize": [{"value": "705 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 705000.0, "url": {"url": "https://meral.edu.mm/record/1267/files/Eaindray Oo (MBF - 5).pdf"}, "version_id": "b7071882-fa99-4bee-b9a5-19ae0b5dcdc4"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Yee Yee Thane"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Eaindray Oo (MBF - 5)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "CUSTOMER ATTITUDE TOWARDS SME BANKING SERVICES OF KANBAWZA BANK (Ma Eaindray, Oo)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001267", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1267", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER ATTITUDE TOWARDS SME BANKING SERVICES OF KANBAWZA BANK (Ma Eaindray, Oo)"], "weko_shared_id": -1}