{"_buckets": {"deposit": "8f3aa336-41fd-4f7d-bfc9-41210a81e1e2"}, "_deposit": {"id": "1253", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1253"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1253", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1253", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CUSTOMER ATTITUDE TOWARDS WAVE MONEY SERVICES OF DIGITAL MONEY MYANMAR LIMITED (Su Su San, 2018)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This is the study on the customer attitude towards Wave Money service, a mobile financial service in Myanmar, provided by Digital Money Myanmar Limited (DMM). The study focuses on mobile financial practices of Wave Money in Mandalay and analyze the customer attitude towards it. The method used in this study is the descriptive method. This study may assist to understand the customer perception, affective, behavioral and beliefs components of attitude towards Wave Money Services. Structural questionnaires and simple random sampling method are used in this study. The collected data are identified through the use of 5-point Likert scale rating method in order to find out the level of customer attitude. The result of this study indicates high level of positive attitudes on all 3 components of attitude: affective, cognitive and behavioral. Referring to the analysis data, DMM should focus more on safety and security of accounts to improve the reliability and credibility by using advance technology in mitigating fraud transaction, and also awareness campaigns should be conducted to enhance the knowledge of the customers regarding the security. Current services fee are a bit high and it should be reduced for more positive customer attitude. The further study should make on customer attitude towards Wave Money in other regions and also the deep dive of customer attitude towards others mobile financial services, to further understand the attitude of Myanmar People on mobile financial services."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Su Su San MBF.pdf", "filesize": [{"value": "870 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 870000.0, "url": {"url": "https://meral.edu.mm/record/1253/files/Su Su San MBF.pdf"}, "version_id": "249a28f7-11d2-453d-9a6c-731937645686"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Htay Htay"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "SU SU SAN"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2018-12-01"}, "item_title": "CUSTOMER ATTITUDE TOWARDS WAVE MONEY SERVICES OF DIGITAL MONEY MYANMAR LIMITED (Su Su San, 2018)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001253", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1253", "relation": {}, "relation_version_is_last": true, "title": ["CUSTOMER ATTITUDE TOWARDS WAVE MONEY SERVICES OF DIGITAL MONEY MYANMAR LIMITED (Su Su San, 2018)"], "weko_shared_id": -1}