{"_buckets": {"deposit": "12661b62-1491-41eb-ab11-895e461252ec"}, "_deposit": {"created_by": 143, "id": "12390", "owner": "143", "owners": [143], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "12390"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00012390"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "DETERMINANTS OF CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY AT LUSTRE BAGAN RESORT", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to Determinants of Customer Satisfaction towards Customer Loyalty at Lustre Bagan Resort. The specific objectives are to identify the level of determinants of customer satisfaction at Lustre Bagan Resort, to analyze the effects of the determinants on customer satisfaction at Lustre Bagan Resort and to examine the affect of customer satisfaction on customer loyalty at Lustre Bagan Resort. Primary data and secondary data are used in this study. The primary data are collected, through a structured questionnaire with a seven-point Likert scale, from 200 respondents in Lustre Bagan Resort who are collected data using 3 in 1 systematic sampling method. Secondary data are acquired from the records, relevant text books, articles, journals and previous studies. The primary data are analyzed using descriptive statistics, reliability analysis, correlation analysis, and multiple regression analysis. Based on the findings of the correlation study, it can be observed that there exists a positive link between all the factors and customer satisfaction, and customer loyalty. Furthermore, the findings of the regression analysis reveal that among the variables examined; reliability, empathy, and place, only these three variables exhibited a statistically significant positive impact on customer satisfaction and customer loyalty. According to the findings, Lustre Bagan Resort’s should prioritize enhancing reliability, empathy, and the convenience of the resort’s location can directly strengthen customer satisfaction and, in turn, customer loyalty. This study proposes that the hotel manager should focus on enhancing employee interpersonal behavior and knowledge in delivering services in order to enhance customer satisfaction and customer loyalty at Lustre Bagan Resort."}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "Gross Domestic Product"}, {"interim": "Standard Deviation"}, {"interim": "Statistical Package for the Social Sciences"}, {"interim": "Service Quality"}, {"interim": "United Nations Educational, Scientific and Cultural Organization"}, {"interim": "Variance Inflation Factor"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2026-01-19"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "2MBA-093.pdf", "filesize": [{"value": "1.5 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1500000.0, "url": {"url": "https://meral.edu.mm/record/12390/files/2MBA-093.pdf"}, "version_id": "c7e5a90d-bdf8-48d7-82df-5f030396c7d0"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "UNIVERSITYOF CO-OPERATIVE AND MANAGEMENT,SAGAING"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "ZAW MYO HTUN"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-02"}, "item_title": "DETERMINANTS OF CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY AT LUSTRE BAGAN RESORT", "item_type_id": "21", "owner": "143", "path": ["1607960099348", "1608035585040"], "permalink_uri": "https://meral.edu.mm/records/12390", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2026-01-19"}, "publish_date": "2026-01-19", "publish_status": "0", "recid": "12390", "relation": {}, "relation_version_is_last": true, "title": ["DETERMINANTS OF CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY AT LUSTRE BAGAN RESORT"], "weko_shared_id": -1}