{"_buckets": {"deposit": "3116ccb2-c3fe-4ae9-8a84-847aaa99b7d3"}, "_deposit": {"created_by": 143, "id": "12389", "owner": "143", "owners": [143], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "12389"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00012389"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING ON CUSTOMER SATISFACTION OF OOPS FAST FOOD RESTAURANT IN MANDANAY", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study investigates the effects of influencing factors on customer satisfaction of OOPS Fast Food in Mandalay. The objective of this study is to identify the level of influencing factors on customer satisfaction of OOPS Fast Food in Mandalay. Primary data and secondary data are used in this study. The primary data are collected, through a structured questionnaire with a seven-point Likert scale, from 150 customers by using systematic random sampling method. The collected data were analyzed using descriptive statistics, correlation analysis, and multiple regression analysis. The findings indicated that tangibles and empathy emerged as the only statistically significant predictors of customer satisfaction. Empathy was the most influential factor, demonstrating the strongest effect on satisfaction. Since empathy was the strongest driver of satisfaction, OOPS owner should invest in staff training programs. Owner\nshould implement regular workshops emphasizing active listening techniques, appropriate verbal and non-verbal communication, and effective complaint resolution strategies."}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "Expectancy-Disconfirmation Theory"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2026-01-19"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "2MBA-081.pdf", "filesize": [{"value": "700 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 700000.0, "url": {"url": "https://meral.edu.mm/record/12389/files/2MBA-081.pdf"}, "version_id": "5b7a98af-75bc-4c0b-a7a5-6c2816c45e1d"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "UNIVERSITYOF CO-OPERATIVE AND MANAGEMENT,SAGAING"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "THU ZAR MYO SAN"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-02"}, "item_title": "FACTORS INFLUENCING ON CUSTOMER SATISFACTION OF OOPS FAST FOOD RESTAURANT IN MANDANAY", "item_type_id": "21", "owner": "143", "path": ["1607960099348", "1608035585040"], "permalink_uri": "https://meral.edu.mm/records/12389", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2026-01-19"}, "publish_date": "2026-01-19", "publish_status": "0", "recid": "12389", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING ON CUSTOMER SATISFACTION OF OOPS FAST FOOD RESTAURANT IN MANDANAY"], "weko_shared_id": -1}