{"_buckets": {"deposit": "a135b1de-1751-4753-b96f-6bd60aea56d5"}, "_deposit": {"created_by": 143, "id": "12382", "owner": "143", "owners": [143], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "12382"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00012382"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "THE EFFECTS OF CUSTOMER PERCEIVED VALUE ON USER SATISFACTION AND USER LOYALTY TOWARDS MPT MOBILE SERVICE IN NAY PYI TAW", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study analyzes how customer perceived value can affect customer satisfaction which in turn leads to customer loyalty. In this study, both descriptive analysis and inferential analysis are applied and data are collected from sample 160 MPT (Myanmar Post and Telecommunications) mobile service users in Nay Pyi Taw. Among customer perceived values, corporate image has the greatest contribution towards customer satisfaction, and perceived switching costs also has the second most positive impact on customer satisfaction of MPT mobile service users. This study also noticed that outcome quality is also significant with MPT mobile service customer satisfaction. The results also point out that customer satisfaction affects induction customer loyalty. Based on the findings, the study recommends that MPT should emphasize improving their voice and data service quality, maintain the protection of user information, in order to maintain the role as the leading mobile telecom service provider in Myanmar."}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "Business to Business Mobile Packages"}, {"interim": "Corporate Image"}, {"interim": "Customer Loyalty"}, {"interim": "Customer Satisfaction"}, {"interim": "Customer Satisfaction"}, {"interim": "Corporate Social Responsibility"}, {"interim": "virtual SIM"}, {"interim": "Expectation Confirmation Theory"}, {"interim": "KDDI Summit Global Myanmar"}, {"interim": "Mobile Number Portability"}, {"interim": "Ministry of Transport and Communications"}, {"interim": "Myanmar Post and Telecommunications"}, {"interim": "Outcome Quality"}, {"interim": "Perceived Switching Costs"}, {"interim": "Statistical Package for the Social Sciences"}, {"interim": "Variance Inflation Factor"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2026-01-16"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "2MBA-027.pdf", "filesize": [{"value": "1.5 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1500000.0, "url": {"url": "https://meral.edu.mm/record/12382/files/2MBA-027.pdf"}, "version_id": "564206d8-aa74-4552-8c4b-5ad724598b1c"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "UNIVERSITYOF CO-OPERATIVE AND MANAGEMENT,SAGAING"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "KHINE THAZIN"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-02"}, "item_title": "THE EFFECTS OF CUSTOMER PERCEIVED VALUE ON USER SATISFACTION AND USER LOYALTY TOWARDS MPT MOBILE SERVICE IN NAY PYI TAW", "item_type_id": "21", "owner": "143", "path": ["1607960099348", "1608035585040"], "permalink_uri": "https://meral.edu.mm/records/12382", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2026-01-16"}, "publish_date": "2026-01-16", "publish_status": "0", "recid": "12382", "relation": {}, "relation_version_is_last": true, "title": ["THE EFFECTS OF CUSTOMER PERCEIVED VALUE ON USER SATISFACTION AND USER LOYALTY TOWARDS MPT MOBILE SERVICE IN NAY PYI TAW"], "weko_shared_id": -1}