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  1. Co-operative University, Sagaing
  1. Co-operative University, Sagaing
  2. Department of Management Studies

THE STUDY ON THE ASSOCIATION BETWEEN ENTREPRENEURIAL ORIENTATION AND FIRM PERFORMANCE OF SMEs IN NAY PYI TAW

https://meral.edu.mm/records/12381
https://meral.edu.mm/records/12381
ecc56e8e-c421-4dfa-a79b-c1550bb3f008
5d1f8988-e147-49de-84ed-262967e2b188
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Title
Title THE STUDY ON THE ASSOCIATION BETWEEN ENTREPRENEURIAL ORIENTATION AND FIRM PERFORMANCE OF SMEs IN NAY PYI TAW
Language en
Publication date 2025-06-02
Authors
KHAING SU WAR
Description
This study investigates the association between entrepreneurial orientation and firm performance among small and medium-sized enterprises (SMEs) in food manufacturing firm in Nay Pyi Taw. The objective of this study is to identify the entrepreneurial orientation (EO) and to analyze the effect of entrepreneurial orientation on the firm performance of SMEs in Nay Pyi Taw. A structured questionnaire was distributed to a sample of SMEs owners and managers in Nay Pyi Taw. Primary data and secondary data are used in this study. The primary data are collected, through a structured questionnaire with a seven-point Likert scale, from 149 SMEs owners in 3 townships who are selected by using cluster sampling method. The collected data were analyzed using descriptive statistics, correlation analysis, and multiple regression analysis. The findings indicate that the entrepreneurial orientation dimensions of autonomy, risk-taking and innovativeness have positive and significant effects on firm performance. SMEs in Nay Pyi Taw should focus their strategic efforts on enhancing autonomy, encouraging calculated risk-taking, and fostering innovativeness. They should be cautious about overemphasizing pro-activeness and competitive aggressiveness unless these behaviors are well aligned with internal capacities and market realities.
Keywords
Myanmar-ASEAN Economic Community, Directorate of Industrial Supervision and Inspection, Entrepreneurial Orientation, Micro, Small and Medium Enterprises, Resource-Based Theory, Resource-based view, Small and Medium Enterprises, Statistical Package for the Social Sciences
Thesis/dissertations
UNIVERSITYOF CO-OPERATIVE AND MANAGEMENT,SAGAING
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