{"_buckets": {"deposit": "3c2d319d-c605-49b9-bd27-425a0bea53c1"}, "_deposit": {"created_by": 143, "id": "12379", "owner": "143", "owners": [143], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "12379"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00012379"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING ON CONSUMER SATISFACTION OF OCEAN SUPERMARKET IN NAYPYITAW", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study investigates the factors influencing on consumer satisfaction of Ocean Supermarket in Naypyitaw. The objective of this study is to identify the level of influencing factors on customer satisfaction of Ocean Supermarket in Naypyitaw. Primary data and secondary data are used in this study. The primary data are collected, through a structured questionnaire with a seven-point Likert scale, from 231\ncustomers by using systematic random sampling method. The collected data were analyzed using descriptive statistics, correlation analysis, and multiple regression analysis. The findings indicated that only four variables—price, place, people, and process—have a statistically significant and positive effect on customer satisfaction. In contrast, product and physical evidence do not show a statistically significant impact on customer satisfaction. Ocean should improve customer satisfaction by focusing on improving the service process, developing people capabilities, maintaining value-based pricing, and enhancing accessibility, the business can significantly strengthen customer satisfaction. Simultaneously, revisiting product offerings and upgrading physical evidence can serve as long-term strategic\nimprovements."}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "variables—price,"}, {"interim": "place"}, {"interim": "people"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2026-01-16"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "2MBA 077.pdf", "filesize": [{"value": "1.3 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1300000.0, "url": {"url": "https://meral.edu.mm/record/12379/files/2MBA 077.pdf"}, "version_id": "4e2c2de8-e00a-4920-9d0c-87d1c7585a08"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "UNIVERSITYOF CO-OPERATIVE AND MANAGEMENT,SAGAING"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "THIN THIN HTUN"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-02"}, "item_title": "FACTORS INFLUENCING ON CONSUMER SATISFACTION OF OCEAN SUPERMARKET IN NAYPYITAW", "item_type_id": "21", "owner": "143", "path": ["1607960099348", "1608035585040"], "permalink_uri": "https://meral.edu.mm/records/12379", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2026-01-16"}, "publish_date": "2026-01-16", "publish_status": "0", "recid": "12379", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING ON CONSUMER SATISFACTION OF OCEAN SUPERMARKET IN NAYPYITAW"], "weko_shared_id": -1}