{"_buckets": {"deposit": "0c2cabd9-d93a-4d81-806a-ccb555ce514e"}, "_deposit": {"created_by": 143, "id": "12375", "owner": "143", "owners": [143], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "12375"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00012375"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "ACTORS INFLUENCING ON PURCHASE INTENTIONS OF LIFE INSURANCE POLICY IN AMONG MBA STUDENTS OF UNIVERSITY OF CO-OPERATIVE AND MANAGEMENT, SAGAING", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to explore factors influencing on purchase intentions of life insurance policies among MBA students at the University of Co-operative and Management, Sagaing. Specifically, it emphasized five dimensions of factors influencing purchase intentions: income level, attitude, financial literacy, product awareness, and customer trust on purchase intention. The systematic sampling method was used to collect the required data. Firstly, using the Google survey form, 154 respondents were collected who are attending the MBA program at the University of Co-operative and Management, Sagaing. Secondary data were collected from textbooks, previous\nresearch papers, various publications, and credible online sources. The data were analyzed using SPSS version 26, including descriptive statistics, reliability testing,Pearson correlation analysis, and multiple regression analysis. According to the correlation analysis and multiple regression analysis results, all of the independent variables are positively related, and income level, attitude, and customer trust have a significant effect on buying intention. Finally, companies should focus on their customers’ income level and provide positive attitudes toward life insurance policies. And then, improving product awareness through social media, clear policy explanations, and personalized communication can increase buyer intention. Customer trust is the essential main role for buying intention in this study. Finally, if the organizations are focusing on these factors, they can encourage more customers to buy life insurance policies and succeed in their organization, and it can help the country’s economy growth."}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "Master of Business Administration"}, {"interim": "Standard Deviation"}, {"interim": "Statistical Package for the Social Sciences"}, {"interim": "Variance Inflation Factor"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2026-01-16"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "2MBA-088.pdf", "filesize": [{"value": "797 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 797000.0, "url": {"url": "https://meral.edu.mm/record/12375/files/2MBA-088.pdf"}, "version_id": "fd34bbf2-d692-4454-91e3-60f86417224f"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "UNIVERSITYOF CO-OPERATIVE AND MANAGEMENT,SAGAING"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "YEE MON THEINT"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-02"}, "item_title": "ACTORS INFLUENCING ON PURCHASE INTENTIONS OF LIFE INSURANCE POLICY IN AMONG MBA STUDENTS OF UNIVERSITY OF CO-OPERATIVE AND MANAGEMENT, SAGAING", "item_type_id": "21", "owner": "143", "path": ["1607960099348", "1608035585040"], "permalink_uri": "https://meral.edu.mm/records/12375", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2026-01-16"}, "publish_date": "2026-01-16", "publish_status": "0", "recid": "12375", "relation": {}, "relation_version_is_last": true, "title": ["ACTORS INFLUENCING ON PURCHASE INTENTIONS OF LIFE INSURANCE POLICY IN AMONG MBA STUDENTS OF UNIVERSITY OF CO-OPERATIVE AND MANAGEMENT, SAGAING"], "weko_shared_id": -1}