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  1. Co-operative University, Sagaing
  1. Co-operative University, Sagaing
  2. Department of Co-operative Studies

ADOPTION OF MOBILE WALLET SYSTEM IN MYANMAR: CASE STUDY OF KBZ BANK IN SAGAING

https://meral.edu.mm/records/12361
https://meral.edu.mm/records/12361
f536d302-d029-4b04-95ae-d095ebd557e8
f2657246-78ce-4753-9fc0-94e7326481c6
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2MPA68 2MPA68 Zin Min Thant_Adoption of mobile wallet system in Myanmar KBZpay 2025.pdf (1.4 MB)
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Thesis
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Publication
Title
Title ADOPTION OF MOBILE WALLET SYSTEM IN MYANMAR: CASE STUDY OF KBZ BANK IN SAGAING
Language en
Publication date 2025-06-02
Authors
Mg Zin Min Thant
Description
The objective of the study is to examine the factors influencing the adoption of KBZPay Wallet under KBZ Bank. A conceptual framework based on the Technology Acceptance Model (TAM) was developed and tested using data collected from a sample
of 300 KBZPay users. The sample was randomly gathered in the Sagaing Township, and the data was collected through well-structured questionnaires. In this study, independent variables, factors affecting include, perceived usefulness, perceived security, time saving and perceived cost and dependent variable is KBZPay Wallet adoption. According to the result from analysis based on there are four influencing variables such as perceived usefulness, perceived security, time saving and perceived costs that influence on customer intention to adopt. For the significant of each variable, perceived usefulness and perceived cost is significant at 1% level and time saving is significant at 5% level. The findings of this study provide valuable insights for decisionmakers to understand how digital payment methods impact user perceptions and adoption. Additionally, the establishment of more merchant acceptance points is essential to encourage broader customer adoption. Moreover, wallet providers should develop promotional strategies that align with market demands. In this study, independent variables, factors affecting include, perceived usefulness, perceived security, time saving and perceived cost and dependent variable is KBZPay Wallet adoption.
Keywords
Financial Technology Model, Technology Acceptance, Innovation Diffusion Theory, One Time Password, Person to Person, Know Your Customer, National Registration Card, Kanbawza Bank, The Technology Acceptance Model, Theory of Reasoned Action, Perceived Ease of Use, Perceived Usefulness, Perceived Security, Time Saving, Perceived Cost, Near Field Communication, Mobile Financial Services
Thesis/dissertations
UNIVERSITYOF CO-OPERATIVE AND MANAGEMENT,SAGAING
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