{"_buckets": {"deposit": "8163c237-c645-42bb-af52-8ec3fa436dda"}, "_deposit": {"id": "1233", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1233"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1233", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1233", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "SPENDING BEHAVIOR OF CREDIT CARDHOLDERS IN AYA BANK (Yoon Lei Zaw, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of the study are to identify credit card policies and practices of AYA bank and to examine the spending behavior of credit cardholders in AYA bank. The study was conducted by using survey questionnaires which were sent to credit cardholders who was using AYA bank credit card. The study used convenience sampling and the survey was conducted among 200 credit cardholders from 5 selected branches in downtown area of AYA bank, Yangon Division. In this study, the independent variables were demographic factors, credit card policy and attitudes toward usage and dependent variable was spending behavior of credit cardholders. The study found that all independent variables have significantly effect on the dependent variable. Among these variables, credit card policy has most significant effect on the spending behavior. To survive and compete among credit card markets, the bank should make more effort to improve the user understanding the benefits policy of credit cards through advertisements and media. Moreover, the bank should make to simplify the documents needed to apply for a credit card. To maintain the current consumers and attract the potential customers, the bank should use social media and other channels. Moreover, the bank should provide the information about the benefits of using credit card and discounts program of payment with credit card."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Yoon Lei Zaw (MBF - 81).pdf", "filesize": [{"value": "1091 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1091000.0, "url": {"url": "https://meral.edu.mm/record/1233/files/Yoon Lei Zaw (MBF - 81).pdf"}, "version_id": "a1eac37a-7680-4d5d-af1f-ee19f335f15f"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Aye  Thu Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Yoon Lei Zaw (MBF - 81)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-02"}, "item_title": "SPENDING BEHAVIOR OF CREDIT CARDHOLDERS IN AYA BANK (Yoon Lei Zaw, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001233", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1233", "relation": {}, "relation_version_is_last": true, "title": ["SPENDING BEHAVIOR OF CREDIT CARDHOLDERS IN AYA BANK (Yoon Lei Zaw, 2019)"], "weko_shared_id": -1}