{"_buckets": {"deposit": "d0e534d3-70f1-4519-a5b5-56cb6c3812f8"}, "_deposit": {"created_by": 143, "id": "12283", "owner": "143", "owners": [143], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "12283"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00012283"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING TOURIST DECISION- MAKING ON CHOOSING A CULTURAL DESTINATION (CASE STUDY IN BAGAN, MYANMAR)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The primary objective of this study is to examine the factors that influence the decision-making processes of international tourists in selecting Bagan and Myanmar as cultural tourism destinations. The quantitative survey method was utilized with well a structured questionnaire which distributed to international tourists visiting Bagan. The sample of 133 were collected among 160 tourists by using convenience sampling method. The collected data was analyzed using descriptive statistics, reliability analysis (Cronbach’s alpha), and multiple regression analysis. The findings revealed that Attractions, Destination Image and Price were statistically significant and positively influenced on tourists\u0027 decisions to choose Bagan as a destination. In contrast, factors such as Quality, Value, Accommodation \u0026 Accessibility, and Safety and Security were not significantly influence. These results highlight the critical role of Bagan’s cultural richness, affordability, and perceived image in shaping tourists\u0027 preferences. Based on these findings, it is recommended that tourism stakeholders both public and private focus on enhancing the destination image of Bagan, maintaining the authenticity and preservation of its heritage sites, and ensuring price competitiveness. Additionally, there is a need for strategic investment in improving tourism infrastructure and services to meet growing visitor expectations. Policies that promote sustainable and culturally respectful tourism development should be prioritized to enhance tourist satisfaction and increase repeat visitation."}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "Tourism"}, {"interim": "industry"}, {"interim": "economic"}, {"interim": "Golden Land"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-12-12"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "2MPA10 Chaw Thwe Thwe Win_Factors influencing tourist decision-making on choosing a cultural destination 2025.pdf", "filesize": [{"value": "1.7 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1700000.0, "url": {"url": "https://meral.edu.mm/record/12283/files/2MPA10 Chaw Thwe Thwe Win_Factors influencing tourist decision-making on choosing a cultural destination 2025.pdf"}, "version_id": "4e2a96da-98c8-4639-8641-c709f5828355"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "UNIVERSITY OF CO-OPERATIVE AND MANAGEMENT, SAGAING"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Chaw Thwe Thwe Win"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-02"}, "item_title": "FACTORS INFLUENCING TOURIST DECISION- MAKING ON CHOOSING A CULTURAL DESTINATION (CASE STUDY IN BAGAN, MYANMAR)", "item_type_id": "21", "owner": "143", "path": ["1607960099348", "1608034815190"], "permalink_uri": "https://meral.edu.mm/records/12283", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-12-12"}, "publish_date": "2025-12-12", "publish_status": "0", "recid": "12283", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING TOURIST DECISION- MAKING ON CHOOSING A CULTURAL DESTINATION (CASE STUDY IN BAGAN, MYANMAR)"], "weko_shared_id": -1}