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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

DRIVERS ON BUYING DECISION AND ITS OUTCOME AT PUBLIC HOSPITALS IN YANGON

http://hdl.handle.net/20.500.12678/0000001225
http://hdl.handle.net/20.500.12678/0000001225
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31eed60d-a08b-497a-84c0-c68b372d216d
None
Preview
Name / File License Actions
Htoo Htoo Thandar Wint (EMBA - 72).pdf (1418 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title DRIVERS ON BUYING DECISION AND ITS OUTCOME AT PUBLIC HOSPITALS IN YANGON
Language en
Publication date 2019-12
Authors
Htoo Thandar Wint (EMBA - 72)
Description
This study intends to analyze the factors influencing purchase decision and to
examine the effect of purchase decision on purchase effectiveness in public hospitals
concerning medical equipment. Primary data are collected from 60 buying center
members from 10 public hospitals in Yangon. The result of this study indicates that
process, price and product have significant effect on transactional collaboration and
strategic collaboration of buying centers in Public hospitals in Yangon. When studying
the effect of buying center factors on purchase decision, familiarity, complexity, viscidity,
operational flexibility, strategic flexibility and autonomy have significant effects on
transactional collaboration
collaboration maximization,
and
strategic
transactional
collaboration.
collaboration
Moreover,
relational
transactional
and
strategic
collaboration maximization in purchase decision have significantly effect on cost saving.
Among purchase decision dimension, transactional collaboration process, transactional
collaboration maximization and strategic collaboration maximization have effect on time
saving and quality of medical equipment in public hospitals.
Identifier https://ecor.yueco.edu.mm/handle/123456789/827
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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