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  1. Co-operative University, Sagaing
  1. Co-operative University, Sagaing
  2. Department of Management Studies

EDUCATIONAL SERVICE QUALITY ON STUDENT SATISFACTION OF SOE SAN PRIVATE SCHOOL IN NAY PYI TAW

https://meral.edu.mm/records/12221
https://meral.edu.mm/records/12221
8c8dc68e-e43e-4d47-a919-86ba6b3b1486
aa24e62d-1048-433f-91d2-4ed9def5fd40
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2MBA-006 2MBA-006 Mg Cho Mar Win 28-7-2025 update.pdf (1.1 MB)
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Publication type
Thesis
Upload type
Publication
Title
Title EDUCATIONAL SERVICE QUALITY ON STUDENT SATISFACTION OF SOE SAN PRIVATE SCHOOL IN NAY PYI TAW
Language en
Publication date 2025-06-02
Authors
Cho Mar Win
Description
This study investigates the impact of service quality on student satisfaction at Soe San Private School in Nay Pyi Taw. Adopting a positivist paradigm and a deductive research approach, the study employs a survey strategy, collecting data from 175 students in Grades 10, 11, and 12. Multiple regression analysis is conducted to examine the relationship between various dimensions of service quality and student satisfaction. The findings reveal that Tangibility, Reliability, Assurance, and Empathy have a significant positive influence on student satisfaction, whereas Responsiveness does not show a statistically significant effect. These results provide valuable insights into the factors that contribute to student satisfaction within the educational service context. This study contributes to both theoretical and practical knowledge by offering empirical evidence on key service quality dimensions in a school setting. The findings can guide educational institutions in improving their service quality to enhance student satisfaction. Practical recommendations include enhancing physical facilities,ensuring consistent service delivery, building trust and confidence, and fostering empathetic interactions between staff and students.
Keywords
Analysis of Variance, Margin of Error, F-statistic (Used in Regression Analysis), Higher Education Legal Entities, Mean, Population Size, Sample Size, Probability Value, Coefficient of Determination (R-Square), Standard Deviation, Standard Error, Structural Equation Modeling, Service Performance Model, Service Quality Model (Tangibility, Reliability, Responsiveness, Assurance, Empathy), Statistical Package for the Social Sciences, Service Quality, Cronbach’s Alpha (Measure of Internal Consistency), Pearson Product Moment Correlation Coefficient
Thesis/dissertations
UNIVERSITY OF CO-OPERATIVE AND MANAGEMENT, SAGAING
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