MERAL Myanmar Education Research and Learning Portal
Item
{"_buckets": {"deposit": "09c18f16-a863-4bc9-91b0-f7c9eaa22d2a"}, "_deposit": {"id": "1219", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1219"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1219", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1219", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING CUSTOMER SATISFACTION OF CLINICAL LABORATORY SERVICES IN YANGON", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study focuses on the factors influencing the customer satisfaction of clinical\r laboratory services in Yangon and analyze the effect of customer satisfaction on customer\r loyalty of clinical laboratory services in Yangon. This study is conducted through\r structured questions with 346 respondents who have experiences in any clinical\r laboratory services in Yangon. The sampling method is simple random sampling. The\r findings of the study show that the physical environment and cost of laboratory tests are\r positively influence the customer satisfaction. The physical environment of laboratory\r promotes positive feelings within consumers and influences positive customer\r satisfaction. Additionally, attractiveness of best price in offering laboratory services has\r an effect on customer satisfaction and that the better pricing plan, the more satisfied the\r customers are. Furthermore, the study indicates that the customer satisfaction has a large\r impact on the customer loyalty on clinical laboratory services. Therefore, laboratory\r service providers should act in integrity, being polite, friendly, offer personalized medical\r care and be interested with patient needs so as to positively influence customer\r satisfaction."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "May Thet Su (EMBA - 56).pdf", "filesize": [{"value": "590 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 590000.0, "url": {"url": "https://meral.edu.mm/record/1219/files/May Thet Su (EMBA - 56).pdf"}, "version_id": "d63a253e-2b1b-49cc-a721-de85a1ce168c"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "May Thet Su (EMBA - 56)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/852"}, "item_title": "FACTORS INFLUENCING CUSTOMER SATISFACTION OF CLINICAL LABORATORY SERVICES IN YANGON", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001219", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1219", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING CUSTOMER SATISFACTION OF CLINICAL LABORATORY SERVICES IN YANGON"], "weko_shared_id": -1}
FACTORS INFLUENCING CUSTOMER SATISFACTION OF CLINICAL LABORATORY SERVICES IN YANGON
http://hdl.handle.net/20.500.12678/0000001219
http://hdl.handle.net/20.500.12678/000000121914595dd2-8993-4acd-a1f5-a919826eb4b6
09c18f16-a863-4bc9-91b0-f7c9eaa22d2a
Name / File | License | Actions |
---|---|---|
![]() |
|
Publication type | ||||||
---|---|---|---|---|---|---|
Thesis | ||||||
Upload type | ||||||
Publication | ||||||
Title | ||||||
Title | FACTORS INFLUENCING CUSTOMER SATISFACTION OF CLINICAL LABORATORY SERVICES IN YANGON | |||||
Language | en | |||||
Publication date | 2019-12 | |||||
Authors | ||||||
May Thet Su (EMBA - 56) | ||||||
Description | ||||||
This study focuses on the factors influencing the customer satisfaction of clinical laboratory services in Yangon and analyze the effect of customer satisfaction on customer loyalty of clinical laboratory services in Yangon. This study is conducted through structured questions with 346 respondents who have experiences in any clinical laboratory services in Yangon. The sampling method is simple random sampling. The findings of the study show that the physical environment and cost of laboratory tests are positively influence the customer satisfaction. The physical environment of laboratory promotes positive feelings within consumers and influences positive customer satisfaction. Additionally, attractiveness of best price in offering laboratory services has an effect on customer satisfaction and that the better pricing plan, the more satisfied the customers are. Furthermore, the study indicates that the customer satisfaction has a large impact on the customer loyalty on clinical laboratory services. Therefore, laboratory service providers should act in integrity, being polite, friendly, offer personalized medical care and be interested with patient needs so as to positively influence customer satisfaction. |
||||||
Identifier | https://ecor.yueco.edu.mm/handle/123456789/852 | |||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Conference papaers | ||||||
Books/reports/chapters | ||||||
Thesis/dissertations |