{"_buckets": {"deposit": "05a1799c-760b-47cb-adcd-234ebc8ca1a5"}, "_deposit": {"created_by": 143, "id": "12169", "owner": "143", "owners": [143], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "12169"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00012169"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING ON STUDENTS’ BUYING BEHAVIOR OF SKINCARE PRODUCTS: A CASE STUDY IN UNIVERSITY OF CO-OPERATIVE AND MANAGEMENT, SAGAING", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine factors influencing students’ buying behavior of skincare products at the University of Co-operative and Management, Sagaing. Specifically, it focuses on personal factors, social factors and psychological factors. A quantitative research approach and stratified random sampling method were adopted to collect primary data, resulting in 311 responses from students through a structured questionnaire. Secondary data were also gathered from relevant journals, textbooks, and credible online sources. The data were analyzed using SPSS version 25, including descriptive statistics, reliability testing, Pearson correlation and multiple regression analysis. The results revealed that personal factors, social factors and psychological factors have a significant positive impact on students’ buying behavior of skincare products at the University of Co-operative and Management, Sagaing. Therefore, it has also been concluded that personal factors, social factors, motivation, learning, beliefs and attitudes were important influencing factors to develop students\u0027 buying behavior of skincare products in Sagaing. This study suggests that skincare manufacturers can develop effective marketing strategies by emphasizing personal factors, social factors and psychological factors to enhance consumers’ perceived value to increase their buying behavior. The findings might benefit skincare firms and marketers to better understand important factors underlying skincare products buying behavior among students in order to better compete in the global as well as local market."}]}, "item_1583103108160": {"attribute_name": "Keywords", "attribute_value_mlt": [{"interim": "Multiple Linear Regression"}, {"interim": "Ordinary Least Squares"}, {"interim": "Statistical Package for the Social Sciences"}, {"interim": "Theory of Planned Behavior"}, {"interim": "Theory of Reasoned Action"}, {"interim": "Variance Inflation Factors"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-11-25"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "2MBA 011 - Ma Han Thi Tun.pdf", "filesize": [{"value": "781 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 781000.0, "url": {"url": "https://meral.edu.mm/record/12169/files/2MBA 011 - Ma Han Thi Tun.pdf"}, "version_id": "1cff6e6b-9a25-4d94-bcd5-3ca224a125a0"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "UNIVERSITY OF CO-OPERATIVE AND MANAGEMENT, SAGAING"}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Han Thi Tun"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-02"}, "item_title": "FACTORS INFLUENCING ON STUDENTS’ BUYING BEHAVIOR OF SKINCARE PRODUCTS: A CASE STUDY IN UNIVERSITY OF CO-OPERATIVE AND MANAGEMENT, SAGAING", "item_type_id": "21", "owner": "143", "path": ["1607960099348", "1608035585040"], "permalink_uri": "https://meral.edu.mm/records/12169", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-11-25"}, "publish_date": "2025-11-25", "publish_status": "0", "recid": "12169", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING ON STUDENTS’ BUYING BEHAVIOR OF SKINCARE PRODUCTS: A CASE STUDY IN UNIVERSITY OF CO-OPERATIVE AND MANAGEMENT, SAGAING"], "weko_shared_id": -1}