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  1. Co-operative University, Sagaing
  1. Co-operative University, Sagaing
  2. Department of Management Studies

THE IMPACT OF ORGANIZATIONAL CULTURE ON ORGANIZATIONAL COMMITMENT TOWARD EMPLOYEE PERFORMANCE OF AUNG KANBO MOTORCYCLE INDUSTRIAL COMPANY LIMITED IN MANDALAY

https://meral.edu.mm/records/12158
https://meral.edu.mm/records/12158
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7fcbdba2-f948-4044-971a-1543fa8667a6
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2MBA-019.pdf 2MBA-019.pdf (1.7 MB)
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Thesis
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Publication
Title
Title THE IMPACT OF ORGANIZATIONAL CULTURE ON ORGANIZATIONAL COMMITMENT TOWARD EMPLOYEE PERFORMANCE OF AUNG KANBO MOTORCYCLE INDUSTRIAL COMPANY LIMITED IN MANDALAY
Language en
Publication date 2025-06-02
Authors
Kay Khaing Tun
Description
This study investigates the impact of organizational culture on organizational commitment and its subsequent effect on employee performance, focusing on Aung Kanbo Motorcycle Industrial Company Limited in Mandalay. Organizational culture plays a vital role in shaping employees' attitudes and behaviors, while commitment reflects the psychological attachment individuals have to their organization. This research aims to explore how different dimensions of organizational culture namely clan, adhocracy, hierarchy, and market cultures influence the three components of organizational commitment: affective, continuance, and normative commitment.Furthermore, the study examines how these forms of commitment ontribute to overall employee performance. The research employed a quantitative approach, using a structured questionnaire distributed to 159 employees selected through stratified random sampling. Data were analyzed using the statistical package for the social sciences (SPSS), applying descriptive statistics, reliability analysis, multiple regression, and correlation techniques. The findings revealed that adhocracy and market cultures significantly and positively influence organizational commitment,while clan and hierarchy cultures showed no significant effect. Additionally, affectiveand normative commitment were found to significantly enhance employee performance, whereas continuance commitment had no substantial impact. The results support the conceptual framework that organizational culture indirectly affects performance through employee commitment. This study offers valuable implications for organizational leaders and human resource practitioners, suggesting that fostering
an innovative and market-driven culture can enhance employees’ emotional and moral attachment to the organization, which in turn boosts performance. Developing supportive cultural practices that align with employee values and motivational drivers is essential for sustaining organizational success and workforce productivity.
Keywords
Adhocracy Culture, Affective Commitment, - Continuance Commitment, Employee Performance, Key Performance Indicator, Organizational Culture Assessment Instrument
Thesis/dissertations
UNIVERSITY OF CO-OPERATIVE AND MANAGEMENT, SAGAING
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