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Item

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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

CUSTOMER ATTITUDE TOWARDS INTERNAL REMITTANCE SERVICE OF GLOBAL TREASURE BANK (Mo Mo Kyaw, 2019)

http://hdl.handle.net/20.500.12678/0000001214
http://hdl.handle.net/20.500.12678/0000001214
954943e7-1047-4ef2-b8be-af65954a48ef
5d3cd4d8-77ed-4985-a4b4-0a268ce5ab55
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Title
Title CUSTOMER ATTITUDE TOWARDS INTERNAL REMITTANCE SERVICE OF GLOBAL TREASURE BANK (Mo Mo Kyaw, 2019)
Language en
Authors
Mo Mo Kyaw (EMBF - 31)
Description
The study aims to identify the remittance services provided by Global Treasure Bank (GTB) and to analyze customer attitude towards remittance services of Global Treasure Bank. This study is conducted five GTB branches in Yangon. Descriptive research method is used and both primary and secondary data are used in this study. Survey questionnaires were distributed to 100 customers by simple random sampling method. This paper has explored five factors that drive customers to form various attitudes towards internal remittance services of GTB, and to fulfill the customer needs and better way of providing remittance services. Regression analysis is used to find relationship between the variables. Although overall mean of attitude is satisfied level, security and trust factors have lowest mean values. The bank should observe and find the weak points of withdrawals and providing sufficient information to customers. And the bank should give better training to the staff for better service to enhance speed and smooth service.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Htay Htay
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