{"_buckets": {"deposit": "f6bb220d-8958-438f-a85f-f56932b3d6b6"}, "_deposit": {"id": "1213", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1213"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1213", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1213", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "CONSUMER ATTITUDE AND BUYING BEHAVIOR OF ABC CONVENIENCE STORES IN YANGON ( Aye Nyein San, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main purposes of the study are to examine factors influencing consumer\r attitude towards abc convenience stores in Yangon and to analyze the effect of consumer\r attitude on buying behavior at these stores. The primary data are collected from 385\r consumers by using the structured questionnaires which is designed with 5-point Likert\r Scale. The study finds that store quality, prices, promotion, and convenience of shopping\r and additional services have influenced on the cognitive component towards abc\r convenience stores. The store quality has positive impact on affective component of abc\r convenience stores. Store quality, convenience of shopping and additional services has\r positively effect on conative component of abc convenience stores. Cognitive component\r and conative component have strongly effect on buying behavior of abc convenience\r stores. Thus, the company should focus on measure for consumer awareness and products\r knowledge to enhance on buying behavior of customers in abc convenience stores."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aye Nyein San (MBA - 67).pdf", "filesize": [{"value": "1040 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1040000.0, "url": {"url": "https://meral.edu.mm/record/1213/files/Aye Nyein San (MBA - 67).pdf"}, "version_id": "8e2471b4-f0ef-4971-bb79-106d90104c57"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Daw Kay Thi Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aye Nyein San"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "CONSUMER ATTITUDE AND BUYING BEHAVIOR OF ABC CONVENIENCE STORES IN YANGON ( Aye Nyein San, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001213", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1213", "relation": {}, "relation_version_is_last": true, "title": ["CONSUMER ATTITUDE AND BUYING BEHAVIOR OF ABC CONVENIENCE STORES IN YANGON ( Aye Nyein San, 2019)"], "weko_shared_id": -1}