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Item

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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Public Administrations (MPA/EMPA)

A STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) OF MYANMAR TOURISM INDUSTRY (A CASE STUDY IN NEW BAGAN) (Khin Maung Win, 2019)

http://hdl.handle.net/20.500.12678/0000001201
http://hdl.handle.net/20.500.12678/0000001201
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a67b2131-d5de-4963-b3f2-4448ce4e06e6
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Title
Title A STUDY ON SMALL AND MEDIUM ENTERPRISES (SMEs) OF MYANMAR TOURISM INDUSTRY (A CASE STUDY IN NEW BAGAN) (Khin Maung Win, 2019)
Language en
Publication date 2019-08-01
Authors
KHIN MAUNG WIN
Description
Tourism industry cannot stand alone without SMEs, it means, SMEs are performing as a main actor in the tourism industry. It is comprising five basic SMEs-Providers in tourism value chain sector, in accordance with the Ministry of Hotels and Tourism, such as, SMEs for accommodation, SMEs for Transportation, SMEs for Travel Service; SMEs for Food and Beverage; SMEs for Retail Shops. That is why, objective on this study focuses on combined Myanmar Tourism Value Chain and Myanmar local Small and Medium-sized Enterprises in tourism industry with facing issues, difficulties and constraints on internal as well as external. That kind of Small and Medium Enterprises can call as Small and Medium-sized Tourism Enterprises (SMTEs) internationally. By using descriptive method with Simple Random Sampling and Stratified Sampling in accordance with questionnaires which are referred from World Bank, Ministry of Hotels and Tourism and some United Nations organizations for primary survey. As per data analysis on six segments on Small and Medium-sized Tourism Enterprises (SMTEs), there are revealed on some issues, constraints and difficulties of human resource management, tourism related marketing and financial supporting system on each tourism value chain process segment.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Dr. Zin Zin Naing
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