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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

CUSTOMER ATTITUDE TOWARDS INSURANCE SERVICES OF IKBZ INSURANCE COMPANY LIMITED (Nan Mya Htwe, 2019)

http://hdl.handle.net/20.500.12678/0000001200
http://hdl.handle.net/20.500.12678/0000001200
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f2912cb6-e211-44dd-ab16-54ccb7a7b8c6
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Nan Nan Mya Htwe (EMBF - 35).pdf (860 Kb)
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Title
Title CUSTOMER ATTITUDE TOWARDS INSURANCE SERVICES OF IKBZ INSURANCE COMPANY LIMITED (Nan Mya Htwe, 2019)
Language en
Publication date 2019-12-02
Authors
Nan Mya Htwe (EMBF - 35)
Description
The main objectives of this study are to identify the current insurance services of IKBZ and to analyze the customer attitude towards insurance services of IKBZ. Descriptive survey design was used to collect the data. A simple random sampling method was used to select 105 customers from the life and non-life customer at head office. Questionnaire was the main instrument for collecting primary data. The data was then analyzed by using both descriptive statistical method such as mean and standard deviation. The secondary data was collected from published reports and the industry data from the Myanma Insurance Association. It is found high level of positive attitudes on all 3 components of attitude: affective, cognitive and behavioral. Referring to the analysis data, IKBZ customers gave much emphasis on the claims compensation process which means that they wanted to get claims compensation on time and clear awareness about terms and conditions of insurance policies. The study recommends IKBZ to speed up claims process by reducing some of document or forms requirement and arrange more insurance awareness training for insurance knowledge improvements of staffs.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Yee Yee Thane
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