{"_buckets": {"deposit": "f608f431-1248-4995-9d18-a8645f3cc0a8"}, "_deposit": {"created_by": 20, "id": "11952", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11952"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011952", "sets": ["1698989833663", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Affecting Consumer Buying Decision Towards Panasonic Consumer Electronic Products in Yangon (Oo Win Hlaing, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to identify the factors affecting consumer buying decision\ntowards Panasonic consumer electronic products in Yangon and to analyse the factors\naffecting consumer buying decision towards Panasonic consumer electronic products\nin Yangon. A quantitative research method was employed.Primary data was collected\nthrough structured questionnaires, targeting individual users of Panasonic consumer\nelectronic products. A sample of 171 respondents was selected with simple random\nsampling method. This study focuses on five factors such as personal, social, product,\nprice, and promotion. This study found that the result of mean value for the five factors\nwere acceptable, the consumer perception has favour of the band with all mean scores\nbeing high. Based on the findings, it is found that independent variables are somewhat\nlevel of effect on consumer buying decision. This finding highlighted promotion factors\nplay a crucial role in driving customer buying decisions, having the highest positive\nimpact among factors studied. Personal factors and product factors also statistically\nsignificant encourage consumers to choose Panasonic consumer electronic products.\nPrice had a negative impact, indicating that increases in price tend to reduce the\noutcome. Social factors, such as peer recommendations, appear to have little effect on\nconsumer choices for Panasonic consumer electronics products. Panasonic should\ncontinue to invest in impactful advertising campaigns, limited-time offers, bundled\ndeals, and in-store promotions to attract and retain customers and should consider to do\nproduct demos, offering competitive pricing, installment plans, or entry-level models\nwith essential features, and influencer marketing or community-driven campaigns."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-10-15"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "OO WIN HLAING, MMM II – 27,MMM (3rd BATCH).pdf", "filesize": [{"value": "540 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 540000.0, "url": {"url": "https://meral.edu.mm/record/11952/files/OO WIN HLAING, MMM II – 27,MMM (3rd BATCH).pdf"}, "version_id": "d281e60b-d984-403a-aceb-95dfe3529715"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Aye Thanda Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Oo Win Hlaing"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-01"}, "item_title": "Factors Affecting Consumer Buying Decision Towards Panasonic Consumer Electronic Products in Yangon (Oo Win Hlaing, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989833663"], "permalink_uri": "https://meral.edu.mm/records/11952", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-10-15"}, "publish_date": "2025-10-15", "publish_status": "0", "recid": "11952", "relation": {}, "relation_version_is_last": true, "title": ["Factors Affecting Consumer Buying Decision Towards Panasonic Consumer Electronic Products in Yangon (Oo Win Hlaing, 2025)"], "weko_shared_id": -1}