{"_buckets": {"deposit": "3a75693b-9172-43e5-9216-c2c837888e12"}, "_deposit": {"created_by": 20, "id": "11945", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11945"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011945", "sets": ["1698989839434", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Service Quality, Visitor Satisfaction and Revisit Intention at Kyaik Htee Yoe Pagoda, Myanmar (Yu Wai Thein, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to investigate the relationships between service quality, visitor\nsatisfaction, and revisit intention at Kyaik Htee Yoe Pagoda, Myanmar. Utilizing a\nquantitative research method, the data was collected from 385 visitors who stayed at\nleast one night at the pagoda during December 2024. Descriptive statistics and multi-\nlinear regression were employed for data analysis. The study objectives were to identify\nthe different TOURQUAL dimensions at Kyaik Htee Yoe Pagoda, analyze the effect\nof service quality on visitor satisfaction, and examine the relationship between visitor\nsatisfaction and revisit intention. Result found that Accessibility, Technological Quality\nand Safety have simulated level of effect on visitor satisfaction according to the result\nof analysis. Satisfied visitors are more likely to revisit the pagoda and share their\npositive experiences with family and friends, often post at social media. Therefore,\nimproving service quality at Kyaik Htee Yoe Pagoda is essential for increasing visitor\nsatisfaction and encouraging repeat visits."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-10-15"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Yu Wai Thein , MHTM -11, 3rd Batch.pdf", "filesize": [{"value": "981 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 981000.0, "url": {"url": "https://meral.edu.mm/record/11945/files/Yu Wai Thein , MHTM -11, 3rd Batch.pdf"}, "version_id": "89490ee5-e702-45d3-af42-859e3b76a93f"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Thynn Thynn Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Yu Wai Thein"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-01"}, "item_title": "Service Quality, Visitor Satisfaction and Revisit Intention at Kyaik Htee Yoe Pagoda, Myanmar (Yu Wai Thein, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989839434"], "permalink_uri": "https://meral.edu.mm/records/11945", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-10-15"}, "publish_date": "2025-10-15", "publish_status": "0", "recid": "11945", "relation": {}, "relation_version_is_last": true, "title": ["Service Quality, Visitor Satisfaction and Revisit Intention at Kyaik Htee Yoe Pagoda, Myanmar (Yu Wai Thein, 2025)"], "weko_shared_id": -1}