{"_buckets": {"deposit": "a20a08fe-3f26-4e22-ae19-bc6457fe672d"}, "_deposit": {"created_by": 20, "id": "11927", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11927"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011927", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Customer Satisfaction and Customer Retention Towards Auto Loan Service of Yoma Bank ( Su Latt Sandy, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of this study are to analyze the factors influencing customer\nsatisfaction towards auto loan service of Yoma Bank and to examine the effect of\ncustomer satisfaction on customer retention for auto loan service of Yoma Bank. The\nquantitative research method was used to analyze the findings. Both primary and\nsecondary data are used in this study. A sample of 96 customers was selected from a\ntotal of 126 repeat auto loan applicants at Yoma Bank using a simple random\nsampling method. The findings indicate that all four factors have a significant and\npositive effect on customer satisfaction. The findings reveal that personalized service\nis the strongest predictor of satisfaction, followed by loan documentation, interest\nrates, and timely processing. Moreover, customer satisfaction has a significant and\npositive effect on customer retention. The findings suggest clear guidance for Yoma\nBank to improve its auto loan services and build stronger customer relationships.\nYoma bank should make sure transparency by clearly communicating loan terms and\nfees and enhance personalized service through staff training and dedicated\nrelationship managers. Strengthening customer engagement, streamlining loan\nprocesses, and maintaining transparency can significantly improve customer\nsatisfaction and which in turn leads to customer retention."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-10-09"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Su Latt Sandy, MBFII-54, MBF 5th Batch.pdf", "filesize": [{"value": "1.2 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1200000.0, "url": {"url": "https://meral.edu.mm/record/11927/files/Su Latt Sandy, MBFII-54, MBF 5th Batch.pdf"}, "version_id": "f1bdbabf-b7b9-4675-bbd6-512747d58dd0"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. May Su Myat Htway Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Su Latt Sandy"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-01"}, "item_title": "Customer Satisfaction and Customer Retention Towards Auto Loan Service of Yoma Bank ( Su Latt Sandy, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/11927", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-10-09"}, "publish_date": "2025-10-09", "publish_status": "0", "recid": "11927", "relation": {}, "relation_version_is_last": true, "title": ["Customer Satisfaction and Customer Retention Towards Auto Loan Service of Yoma Bank ( Su Latt Sandy, 2025)"], "weko_shared_id": -1}