{"_buckets": {"deposit": "dd6b6f5e-3c59-47f2-89bd-3b36fc96125f"}, "_deposit": {"created_by": 20, "id": "11907", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11907"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011907", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Customer engagement and Customer Loyalty at KBZ Bank, (Tin Zaw Wai, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to examine the factors influencing customer engagement and\nanalyze its impact on customer loyalty at KBZ Bank, one of Myanmar’s leading financial\ninstitutions. The four factors investigated in this study are self-brand connection, emotions\nduring service, trust, and satisfaction. A quantitative research approach was employed to\nmeasure the relationships between these factors and customer engagement and loyalty, and\ndata was collected through structured questionnaires from 137 international corporate\ncustomers, representing 68.5% of the target population. In order to carry out the specified\ntwo objectives, both primary and secondary data are used in this study. The findings\nindicate that self-brand connection, emotions during service, and trust have significant\npositive effects on customer engagement, with emotions during service showing the\nstrongest influence. Furthermore, the study confirms that increased customer engagement\npositively affects customer loyalty. Based on these findings, it is recommended that KBZ\nBank focus on enhancing emotional service experiences, building customer trust through\nreliable transactions, and strengthening brand-customer alignment to deepen engagement\nand maintain a competitive advantage in Myanmar’s financial services sector"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-10-08"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Tin Zaw Wai ,MBF - 63, MBF 5th Batch (30-6-2025).pdf", "filesize": [{"value": "693 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 693000.0, "url": {"url": "https://meral.edu.mm/record/11907/files/Tin Zaw Wai ,MBF - 63, MBF 5th Batch (30-6-2025).pdf"}, "version_id": "ce789722-835e-40e2-9eb1-a4264c21fedc"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Phu Pwint Nyo Win Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Tin Zaw Wai"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-01"}, "item_title": "Customer engagement and Customer Loyalty at KBZ Bank, (Tin Zaw Wai, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/11907", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-10-08"}, "publish_date": "2025-10-08", "publish_status": "0", "recid": "11907", "relation": {}, "relation_version_is_last": true, "title": ["Customer engagement and Customer Loyalty at KBZ Bank, (Tin Zaw Wai, 2025)"], "weko_shared_id": -1}