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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

Effect of Digital Transformation on Employee Performance at City Properties Co., Ltd (Min Min, 2025)

https://meral.edu.mm/records/11890
https://meral.edu.mm/records/11890
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b4feb45f-a05e-474b-bdaa-6023f9bb22ac
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Min Min Min, EMBA II-41, EMBA 20th BATCH (ONLINE).pdf (1 MB)
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Title
Title Effect of Digital Transformation on Employee Performance at City Properties Co., Ltd (Min Min, 2025)
Language en
Publication date 2025-05-01
Authors
Min Min
Description
This study aims to examine the effect of digital transformational leadership, organizational agility, and organizational culture on digital transformation, to analyze the moderating effect of digital strategy on the relationship between digital transformational leadership and digital transformation, as well as between organizational agility and digital transformation. Furthermore, the study investigates the mediating effect of digital transformation on the relationship between organizational culture and employee performance at City Properties Co., Ltd. This study uses both primary and secondary data. Primary data is collected from 184 employees of City Properties Co., Ltd. through online survey method using a structured questioners with a five-point Likert scale. The sample is selected through simple random sampling from 184 a total of workforce of 350 employees. Secondary data are obtained from textbooks, academic journals, and credible online sources. Descriptive statistics and regression analysis are employed to analyze the data. Base on the regression results, organizational agility and organizational culture have positive and significant effect on digital transformation. There is no moderating effect of digital strategy on the relationship between digital transformational leadership and digital transformation. There is no moderating effect of digital strategy on the relationship between organizational agility and digital transformation. There is the mediating effect of digital transformation on the relationship between organizational culture and employee performance. It is recommended that City Properties Co., Ltd. should focus on strengthening its organizational culture and agility to enhance digital transformation efforts. This, in turn, is expected to improve employee performance and support long-term competitive advantage.
Thesis/dissertations
Yangon University of Economics
Dr. Hla Hla Mon
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