MERAL Myanmar Education Research and Learning Portal
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Effect of Digital Transformation on Employee Performance at City Properties Co., Ltd (Min Min, 2025)
https://meral.edu.mm/records/11890
https://meral.edu.mm/records/118904e3178af-0705-4b04-8444-20736f7c4034
b4feb45f-a05e-474b-bdaa-6023f9bb22ac
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| Title | ||||||
| Title | Effect of Digital Transformation on Employee Performance at City Properties Co., Ltd (Min Min, 2025) | |||||
| Language | en | |||||
| Publication date | 2025-05-01 | |||||
| Authors | ||||||
| Min Min | ||||||
| Description | ||||||
| This study aims to examine the effect of digital transformational leadership, organizational agility, and organizational culture on digital transformation, to analyze the moderating effect of digital strategy on the relationship between digital transformational leadership and digital transformation, as well as between organizational agility and digital transformation. Furthermore, the study investigates the mediating effect of digital transformation on the relationship between organizational culture and employee performance at City Properties Co., Ltd. This study uses both primary and secondary data. Primary data is collected from 184 employees of City Properties Co., Ltd. through online survey method using a structured questioners with a five-point Likert scale. The sample is selected through simple random sampling from 184 a total of workforce of 350 employees. Secondary data are obtained from textbooks, academic journals, and credible online sources. Descriptive statistics and regression analysis are employed to analyze the data. Base on the regression results, organizational agility and organizational culture have positive and significant effect on digital transformation. There is no moderating effect of digital strategy on the relationship between digital transformational leadership and digital transformation. There is no moderating effect of digital strategy on the relationship between organizational agility and digital transformation. There is the mediating effect of digital transformation on the relationship between organizational culture and employee performance. It is recommended that City Properties Co., Ltd. should focus on strengthening its organizational culture and agility to enhance digital transformation efforts. This, in turn, is expected to improve employee performance and support long-term competitive advantage. | ||||||
| Thesis/dissertations | ||||||
| Yangon University of Economics | ||||||
| Dr. Hla Hla Mon | ||||||