{"_buckets": {"deposit": "f427663c-05d0-4858-856e-5f535d11b1e4"}, "_deposit": {"created_by": 21, "id": "11881", "owner": "21", "owners": [21], "owners_ext": {"displayname": "IG", "username": null}, "pid": {"revision_id": 0, "type": "depid", "value": "11881"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011881"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Effect of Perceived E-Retailer Agility on Customer Satisfaction, Commitment and Loyalty towards City Mall Online (Thandar Kyaw, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of this study are to analyze the effect of perceived information\nquality and perceived system quality on perceived e-retailer agility, to analyze the\nmediating effect of customer satisfaction on the relationship between the e-retailer\nagility and customer commitment and to examine the mediating effect of customer\ncommitment on the relationship between customer satisfaction and customer loyalty\ntowards City Mall Online. Both primary and secondary data are utilized in this research.\nThe sample size for the study is 378 customers by using Raosoft sample size calculator.\nThere are 21,032 customers in 2025. The primary data is collected through structured\nquestionnaires distributed to 378 customers who purchased from City Mall Online by\nusing the online survey method. Simple random sampling method is used to select the\nrespondents. Secondary data is obtained from academic textbooks, reputable websites,\nand previously published research paper. Descriptive statistics and regression analysis\nare used to analyze the data. The results indicate that both perceived information quality\nand perceived system quality have positive and significant effect on perceived e-retailer\nagility. Moreover, customer satisfaction mediates the relationship between the eretailer\nagility and customer commitment. Additionally, customer commitment\nmediates the relationship between customer satisfaction and customer loyalty towards\nCity Mall Online. Based on these findings, City Mall Online should prioritize agile\nservice operations, user-focused digital enhancements, and data-driven improvements\nin information and system quality."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-10-08"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thandar Kyaw_EMBA II-31_20th Batch Online.pdf", "filesize": [{"value": "632 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 632000.0, "url": {"url": "https://meral.edu.mm/record/11881/files/Thandar Kyaw_EMBA II-31_20th Batch Online.pdf"}, "version_id": "b8d51932-ef4f-422b-8d63-9405717fb810"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Than Thu Zar"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thandar Kyaw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-05-01"}, "item_title": "Effect of Perceived E-Retailer Agility on Customer Satisfaction, Commitment and Loyalty towards City Mall Online (Thandar Kyaw, 2025)", "item_type_id": "21", "owner": "21", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/11881", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-10-08"}, "publish_date": "2025-10-08", "publish_status": "0", "recid": "11881", "relation": {}, "relation_version_is_last": true, "title": ["Effect of Perceived E-Retailer Agility on Customer Satisfaction, Commitment and Loyalty towards City Mall Online (Thandar Kyaw, 2025)"], "weko_shared_id": -1}