{"_buckets": {"deposit": "c84fa0ea-8609-468a-a7bc-aa60a214b59a"}, "_deposit": {"created_by": 21, "id": "11880", "owner": "21", "owners": [21], "owners_ext": {"displayname": "IG", "username": null}, "pid": {"revision_id": 0, "type": "depid", "value": "11880"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011880"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Effect of Healthcare Service Quality on Patient Satisfaction and Patient Loyalty towards RWS Specialist and Diagnostic Center (Kyawt K Khine, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The main objectives of this study are to analyze the effect of healthcare service quality on patient satisfaction and to examine the mediating effect of patient trust on the relationship between patient satisfaction and patient loyalty towards RWS Specialist and Diagnostic Center. Both primary and secondary data are used in this study. The total number of patients in 2024 is 150.The sample size of 109 is calculated by Raosoft sample size formula. A simple random sampling method is utilized to select the respondents. For primary data collection, a structured questionnaire with a 5-point Likert scale is applied using the personal interview method. Secondary data are gathered from previous research papers, textbooks, website, and other related information resources from RWS Specialist and Diagnostic Center. Descriptive statistics and regression analysis are applied to analyze the data. Regression result indicates that the administrative practices, medical care procedures, safety, infrastructure, and personal quality have positive and significant effect on patient satisfaction. It is also found that there is a mediating effect of patient trust on the relationship between patient satisfaction and patient loyalty. To improve patient satisfaction and loyalty, RWS Specialist and Diagnostic Center should focus on strengthening administrative practices, medical care procedures, safety, infrastructure, and staff professionalism. Although hospital image, trustworthiness and social responsibility were not statistically significant, they still contribute to overall perception and trust. Building patient trust through consistent, transparent, and empathetic care will be key to sustaining long-term loyalty."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-10-08"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Kyawt K Khine ,EMBA II-30, 20th Batch (Online).pdf", "filesize": [{"value": "1.2 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1200000.0, "url": {"url": "https://meral.edu.mm/record/11880/files/Kyawt K Khine ,EMBA II-30, 20th Batch (Online).pdf"}, "version_id": "cc08c906-bfd8-46a2-bea1-7f73bec9bb10"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Than Thu Zar"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Kyawt K Khine"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-05-01"}, "item_title": "Effect of Healthcare Service Quality on Patient Satisfaction and Patient Loyalty towards RWS Specialist and Diagnostic Center (Kyawt K Khine, 2025)", "item_type_id": "21", "owner": "21", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/11880", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-10-08"}, "publish_date": "2025-10-08", "publish_status": "0", "recid": "11880", "relation": {}, "relation_version_is_last": true, "title": ["Effect of Healthcare Service Quality on Patient Satisfaction and Patient Loyalty towards RWS Specialist and Diagnostic Center (Kyawt K Khine, 2025)"], "weko_shared_id": -1}