{"_buckets": {"deposit": "73556002-b2b7-4bfb-bcdd-a349dc7503c2"}, "_deposit": {"created_by": 20, "id": "11854", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11854"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011854", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Customer Satisfaction and Customer Loyalty Towards Personal Loan Services of AYA Bank PCL (Sandar Oo, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This research intends to investigate the elements influencing customer\nsatisfaction regarding personal loan services at AYA Bank PCL and to evaluate how\ncustomer satisfaction impacts customer loyalty towards these personal loan services at\nAYA Bank PCL. The quantitative research approach is utilized. A sample size of 153\nactive personal loan customers is chosen using the simple random sampling technique.\nThis study employs descriptive statistics. Linear regression and multiple regression are\nemployed to analyze the data. This study analyzes service quality, documentation, staff\ncompetence, interest, and information technology resources as factors of influence. The\nresearch reveals that the quality of service, documentation, staff skills, engagement,\nand IT resources significantly influence customer satisfaction. Among them, the\ninterest rate of personal loans from AYA Bank PCL significantly impacts customer\nsatisfaction. Results also indicate that customer satisfaction influences customer\nloyalty. AYA Bank PCL must inform customers of any changes in interest rates a\nminimum of 30 days prior. Ultimately, AYA Bank PCL needs to establish a unique\ninterest rate framework aligned with customer profiles."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-10-03"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "SANDAR OO, Roll No. 50, MBF (5th BATCH).pdf", "filesize": [{"value": "1.3 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1300000.0, "url": {"url": "https://meral.edu.mm/record/11854/files/SANDAR OO, Roll No. 50, MBF (5th BATCH).pdf"}, "version_id": "984fdacc-63f6-4d71-9b86-d069ef9cb8f1"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Aye Thanda Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Sandar Oo"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-01"}, "item_title": "Customer Satisfaction and Customer Loyalty Towards Personal Loan Services of AYA Bank PCL (Sandar Oo, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/11854", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-10-03"}, "publish_date": "2025-10-03", "publish_status": "0", "recid": "11854", "relation": {}, "relation_version_is_last": true, "title": ["Customer Satisfaction and Customer Loyalty Towards Personal Loan Services of AYA Bank PCL (Sandar Oo, 2025)"], "weko_shared_id": -1}