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Item

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CUSTOMER ATTITUDE TOWARDS ADOPTION OF KBZ PAY (Thet Hnynn Su, 2019)

http://hdl.handle.net/20.500.12678/0000001181
a9e6873e-f80e-4016-b5a5-ae87d63c3205
d3bb22c2-eb64-4582-86c1-d12af9559327
None
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Thet Thet Hnynn Su (MBF - 67).pdf (540 Kb)
Publication type
Thesis
Upload type
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Title
Title CUSTOMER ATTITUDE TOWARDS ADOPTION OF KBZ PAY (Thet Hnynn Su, 2019)
Language en
Publication date 2019-12-02
Authors
Thet Hnynn Su
Description
Now a day, the use of technology has been grown incredibly. Mobile plays in an important role in our daily life. This research examines the customer attitude towards adoption of KBZPay. The purposes of this research are to identify the digital mobile wallet practices in KBZ Bank and to analyze the customer attitude towards the adoption of KBZ Pay. A conceptual framework based of technology acceptance model was developed and tested using data from a sample of 200 KBZPay customers. The sample is collected randomly in Yangon area and survey was conducted with well-structured questionnaires. The collected data are identified through the use of 5-point likert scale rating method. The secondary data is mainly obtained from the KBZ and KBZPay website and also from the articles, and previous studies on related topic. The finding of this research show useful decision makers to implement and develop in digital payment mode and help as to know how it affect user attitude on the adoption. This study does not cover the digital wallet of all private banks in Myanmar and it is also suggested to make further research for more detailed information on it.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Yee Yee Thein
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