{"_buckets": {"deposit": "75f940f1-d3bf-42d2-9118-8570abe77364"}, "_deposit": {"created_by": 21, "id": "11756", "owner": "21", "owners": [21], "owners_ext": {"displayname": "IG", "username": null}, "pid": {"revision_id": 0, "type": "depid", "value": "11756"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011756"}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Affecting Customer Satisfaction and Customer Loyalty towards E-Banking Services of KBZ Bank (Thin Wai Wai Khin, 2005)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to explore the elements influencing customer satisfaction\nregarding E-banking services and to investigate the mediating role of trust in the\nconnection between customer satisfaction and customer loyalty towards E-banking\nservices. This research utilizes both primary and secondary data. Yamane’s sample size\nformula indicates that the sample consists of 400 out of 5,200,242 E-banking clients.\nThe respondents are chosen using a simple random sampling method. For gathering\nprimary data, a structured survey utilizing a five-point Likert scale is used. Data is\ncollected via an online survey approach. The techniques employed in this research\ninclude descriptive statistics and regression analysis. Secondary data are gathered from\nKBZ bank reports, earlier studies, textbooks, websites, and various pertinent sources.\nThe regression analysis shows that security and privacy, fulfillment, personal needs,\nand customer service and support significantly positively impact customer satisfaction.\nConcerning mediation outcomes, trust has a mediating influence on the connection\nbetween customer satisfaction and customer loyalty to KBZ E-banking. KBZ bank must\nprovide E-banking services competently and promptly to enhance customer satisfaction\nand loyalty."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-10-02"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Thin Wai Wai Khin, EMBA II - 39, 20th Batch.pdf", "filesize": [{"value": "1.2 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1200000.0, "url": {"url": "https://meral.edu.mm/record/11756/files/Thin Wai Wai Khin, EMBA II - 39, 20th Batch.pdf"}, "version_id": "f4500309-7a3f-454c-8337-55937bad3073"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Hla Hla Mon"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Thin Wai Wai Khin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-05-01"}, "item_title": "Factors Affecting Customer Satisfaction and Customer Loyalty towards E-Banking Services of KBZ Bank (Thin Wai Wai Khin, 2005)", "item_type_id": "21", "owner": "21", "path": ["1582965660463"], "permalink_uri": "https://meral.edu.mm/records/11756", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-10-02"}, "publish_date": "2025-10-02", "publish_status": "0", "recid": "11756", "relation": {}, "relation_version_is_last": true, "title": ["Factors Affecting Customer Satisfaction and Customer Loyalty towards E-Banking Services of KBZ Bank (Thin Wai Wai Khin, 2005)"], "weko_shared_id": -1}