{"_buckets": {"deposit": "3fd1469f-29fa-4bb4-ab75-3b45075c51b2"}, "_deposit": {"id": "1173", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1173"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1173", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1173", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "INFLUENCING FACTORS ON CONSUMER ATTITUDE TOWARDS ANANDA INTERNET SERVICE PROVIDER IN YANGON (Hnin Wai Wai Kyaw, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purposes of this study are to examine influencing factors on consumer attitude towards\r Ananda internet service provider in Yangon and to analyze the effect of consumer attitude\r on post-purchase behavior towards Ananda internet service provider in Yangon. The\r respondents are randomly selected by using simple random sampling method from the\r customer of 11 Ananda experience stores in Yangon. A survey is conducted to total 110\r customers, 10 customers from each store. The study finds out that the three factors;\r perceived performance, quality and perceived value influence on cognitive and affective\r attitude. Quality and perceived value have effect on conative attitude. It also finds out that\r all types of consumer attitudes affect their post-purchase behavior while affective attitude\r has the strongest effect on post-purchase behavior. According to the findings, the\r management of the Ananda ISP should emphasize on making better strategic plans\r regarding to network quality, pricing, and promotions delivered to consumer with better\r coverage."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Hnin Wai Wai Kyaw (EMBA - 23).pdf", "filesize": [{"value": "840 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 840000.0, "url": {"url": "https://meral.edu.mm/record/1173/files/Hnin Wai Wai Kyaw (EMBA - 23).pdf"}, "version_id": "648300f8-9d98-48e0-9166-d442bf567fc9"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Yin Min Htwe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Hnin Wai Wai Kyaw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "INFLUENCING FACTORS ON CONSUMER ATTITUDE TOWARDS ANANDA INTERNET SERVICE PROVIDER IN YANGON (Hnin Wai Wai Kyaw, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001173", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1173", "relation": {}, "relation_version_is_last": true, "title": ["INFLUENCING FACTORS ON CONSUMER ATTITUDE TOWARDS ANANDA INTERNET SERVICE PROVIDER IN YANGON (Hnin Wai Wai Kyaw, 2019)"], "weko_shared_id": -1}