Log in
Language:

MERAL Myanmar Education Research and Learning Portal

  • Top
  • Universities
  • Ranking
To
lat lon distance
To

Field does not validate



Index Link

Index Tree

Please input email address.

WEKO

One fine body…

WEKO

One fine body…

Item

{"_buckets": {"deposit": "d56c767e-1754-4e24-8885-c937461b962a"}, "_deposit": {"id": "1173", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1173"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1173", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1173", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "INFLUENCING FACTORS ON CONSUMER ATTITUDE TOWARDS ANANDA INTERNET SERVICE PROVIDER IN YANGON", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The purposes of this study are to examine influencing factors on consumer attitude towards\r Ananda internet service provider in Yangon and to analyze the effect of consumer attitude\r on post-purchase behavior towards Ananda internet service provider in Yangon. The\r respondents are randomly selected by using simple random sampling method from the\r customer of 11 Ananda experience stores in Yangon. A survey is conducted to total 110\r customers, 10 customers from each store. The study finds out that the three factors;\r perceived performance, quality and perceived value influence on cognitive and affective\r attitude. Quality and perceived value have effect on conative attitude. It also finds out that\r all types of consumer attitudes affect their post-purchase behavior while affective attitude\r has the strongest effect on post-purchase behavior. According to the findings, the\r management of the Ananda ISP should emphasize on making better strategic plans\r regarding to network quality, pricing, and promotions delivered to consumer with better\r coverage."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Hnin Wai Wai Kyaw (EMBA - 23).pdf", "filesize": [{"value": "840 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 840000.0, "url": {"url": "https://meral.edu.mm/record/1173/files/Hnin Wai Wai Kyaw (EMBA - 23).pdf"}, "version_id": "15bef1b4-aa12-4f05-a557-0fceb9c44c8a"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Hnin Wai Wai Kyaw (EMBA - 23)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/820"}, "item_title": "INFLUENCING FACTORS ON CONSUMER ATTITUDE TOWARDS ANANDA INTERNET SERVICE PROVIDER IN YANGON", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001173", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1173", "relation": {}, "relation_version_is_last": true, "title": ["INFLUENCING FACTORS ON CONSUMER ATTITUDE TOWARDS ANANDA INTERNET SERVICE PROVIDER IN YANGON"], "weko_shared_id": -1}
  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

INFLUENCING FACTORS ON CONSUMER ATTITUDE TOWARDS ANANDA INTERNET SERVICE PROVIDER IN YANGON

http://hdl.handle.net/20.500.12678/0000001173
http://hdl.handle.net/20.500.12678/0000001173
bfea7bf9-1555-4efd-858c-ac5f76df8e2c
d56c767e-1754-4e24-8885-c937461b962a
None
Preview
Name / File License Actions
Hnin Hnin Wai Wai Kyaw (EMBA - 23).pdf (840 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title INFLUENCING FACTORS ON CONSUMER ATTITUDE TOWARDS ANANDA INTERNET SERVICE PROVIDER IN YANGON
Language en
Publication date 2019-12
Authors
Hnin Wai Wai Kyaw (EMBA - 23)
Description
The purposes of this study are to examine influencing factors on consumer attitude towards
Ananda internet service provider in Yangon and to analyze the effect of consumer attitude
on post-purchase behavior towards Ananda internet service provider in Yangon. The
respondents are randomly selected by using simple random sampling method from the
customer of 11 Ananda experience stores in Yangon. A survey is conducted to total 110
customers, 10 customers from each store. The study finds out that the three factors;
perceived performance, quality and perceived value influence on cognitive and affective
attitude. Quality and perceived value have effect on conative attitude. It also finds out that
all types of consumer attitudes affect their post-purchase behavior while affective attitude
has the strongest effect on post-purchase behavior. According to the findings, the
management of the Ananda ISP should emphasize on making better strategic plans
regarding to network quality, pricing, and promotions delivered to consumer with better
coverage.
Identifier https://ecor.yueco.edu.mm/handle/123456789/820
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
Back
0
0
views
downloads
See details
Views Downloads

Versions

Ver.1 2020-03-08 15:31:24.034321
Show All versions

Share

Mendeley Twitter Facebook Print Addthis

Export

OAI-PMH
  • OAI-PMH DublinCore
Other Formats
  • JSON

Confirm


Back to MERAL


Back to MERAL