{"_buckets": {"deposit": "6003e267-0678-4cbc-af43-41a7475f1ca2"}, "_deposit": {"id": "1167", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1167"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1167", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1167", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "EFFECT OF ADOPTION OF BANKING INNOVATIVE PRODUCTS ON THE CUSTOMER ATTRACTION, SATISFACTION AND RETENTION", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objectives of the study are to identify the adoption of innovative products of banking industry in Myanmar and to explore the effect of adoption of banking innovative products on the customer attraction, satisfaction, and retention. Descriptive and quantitative research methods are deployed. The analysis methods used in this study are descriptive analysis, correlation and multiple regression analysis. This study collects the primary data, by distributing the questionnaires to randomly selected 150 respondents among banking services users. This study contributes the factors which can determine customer retention such as innovative banking products, customer satisfaction and customer attraction. The study found out that the adoption of innovative banking products effect on customer satisfaction, attraction and customer retention. The research contributes significantly as an idea of investment in innovative banking products for the commercial banks in Myanmar. Thus, the current banking sector needs to be developed by innovative banking products more than traditional banking services."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Htay Aung Kyaw (EMBF - 18).pdf", "filesize": [{"value": "630 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 630000.0, "url": {"url": "https://meral.edu.mm/record/1167/files/Htay Aung Kyaw (EMBF - 18).pdf"}, "version_id": "53587af8-e3b1-4f91-9ff7-710799e0dbfb"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Htay Aung Kyaw (EMBF - 18)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/506"}, "item_title": "EFFECT OF ADOPTION OF BANKING INNOVATIVE PRODUCTS ON THE CUSTOMER ATTRACTION, SATISFACTION AND RETENTION", "item_type_id": "21", "owner": "1", "path": ["1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001167", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1167", "relation": {}, "relation_version_is_last": true, "title": ["EFFECT OF ADOPTION OF BANKING INNOVATIVE PRODUCTS ON THE CUSTOMER ATTRACTION, SATISFACTION AND RETENTION"], "weko_shared_id": -1}