{"_buckets": {"deposit": "c28f5c03-f03a-4ed0-90f3-3d63337200c1"}, "_deposit": {"id": "1164", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1164"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1164", "sets": ["1582963436320", "user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1164", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "COMPETITIVE STRATEGIES OF MYANMA INSURANCE (Hla Myo Thant, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study examines the insurance products and services provided by Myanma Insurance. Study also explores the insurance market opportunities and challenges and then analyzes its competitive strategies adopted to enhance competitive advantages in insurance industry in Myanmar. The study employed a descriptive research design. Primary data are collected from 30 senior management level person from total 87 number who are working in different management levels at Myanma Insurance in Yangon. Structured questionnaires are prepared and are distributed to these selected sample through the authorities of Myanma Insurance. Theoretical based in this study is SWOT internal and external analysis and Porter Five Forces Analysis for industrial analysis. In the study of SWOT analysis, survey found that strong strengths and market opportunities for Myanma insurance, and fair challenges threaten and less weaknesses for Myanma Insurance. In the industry analysis made by Porter’s Five forces analysis, Myanma Insurance is found as highly competitive conditions of bargainng power of customers, high rivalry among existing competitors, and threats of new entrants of foreign insurance companies. However, there are less threats of substitutes products which threatens to Myanma Insurance since insurance product and services themselves is having benefits for society. In the analysis on the strategy adopted by Myanma Insurance are found as product/service differencing strategy and focus to a niche market strategy because Myanma Insurance can accept premium for ship vessel, airplains, and manufacturing factories, which are difficult to compete by the private domestic insurance companies. For the long-term sustainability, it could be suggested that Myanma Insurance should adopt information \u0026 communication technology, and some changes or reviewing the pricing strategy to extend to cost leadership position."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Hla Myo Thant (EMBF - 7).pdf", "filesize": [{"value": "1188 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1188000.0, "url": {"url": "https://meral.edu.mm/record/1164/files/Hla Myo Thant (EMBF - 7).pdf"}, "version_id": "2f81ab33-9171-4198-90f5-5bc3a39f89ba"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Daw Soe Thu"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Hla Myo Thant"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-02"}, "item_title": "COMPETITIVE STRATEGIES OF MYANMA INSURANCE (Hla Myo Thant, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582963436320", "1582965701379"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001164", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1164", "relation": {}, "relation_version_is_last": true, "title": ["COMPETITIVE STRATEGIES OF MYANMA INSURANCE (Hla Myo Thant, 2019)"], "weko_shared_id": -1}