{"_buckets": {"deposit": "0428cc4f-51e0-40f4-87c0-b216f9143a3e"}, "_deposit": {"created_by": 20, "id": "11612", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11612"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011612", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Service Quality, Customer Satisfaction and Customer Loyalty Towards Automobile Loan Services at AYA Bank PCL (Nyein Nyein, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study examines that the effect of service quality on customer satisfaction\ntowards automobile loan services and customer loyalty in the context of automobile loan\nservices at AYA Bank PCL in Myanmar. The service quality dimensions are\nresponsiveness, tangibility, reliability, assurance, and empathy. Quantitative research\nmethod was applied in this study. A sample of 373 customers who borrowed automobile\nloan from AYA Bank was selected through simple random sampling method to get the\ndata. The findings indicated that assurance has the strongest effect on customer satisfaction,\nfollowed by empathy, responsiveness and tangibility. And then, customer satisfaction\nstrongly effects on loyalty, indicating that satisfied customers are more likely to remain\nloyal to the bank. Based on these results, the study shows that customers especially\nappreciated the bank’s comfortable physical environment, efficient service, and provision\nof reliable and personalized loan information. AYA Bank should invest in staff training,\nstreamline processes, and adopt customer-centric strategies to strengthen long-term\nrelationships in the competitive automobile loan market."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-09-29"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Nyein Nyein, EMBF-31, EMBF 10 Batch.pdf", "filesize": [{"value": "939 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 939000.0, "url": {"url": "https://meral.edu.mm/record/11612/files/Nyein Nyein, EMBF-31, EMBF 10 Batch.pdf"}, "version_id": "a0a71305-415b-494a-8a96-712d4f996afd"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Thynn Thynn Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Nyein Nyein"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-01"}, "item_title": "Service Quality, Customer Satisfaction and Customer Loyalty Towards Automobile Loan Services at AYA Bank PCL (Nyein Nyein, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/11612", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-09-29"}, "publish_date": "2025-09-29", "publish_status": "0", "recid": "11612", "relation": {}, "relation_version_is_last": true, "title": ["Service Quality, Customer Satisfaction and Customer Loyalty Towards Automobile Loan Services at AYA Bank PCL (Nyein Nyein, 2025)"], "weko_shared_id": -1}