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Sagaing University of Education
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Technological University, Hmawbi
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University of Computer Studies, Mandalay
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Yangon University of Economics
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Yangon University of Education
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Yezin Agricultural University
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New Index
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Item
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TRADERS’ ATTITUDE TOWARDS INTERNATIONAL TRADE PAYMENT SERVICES OF KANBAWZA BANK LIMITED (Thet Hsu Myint Mg, 2019)
http://hdl.handle.net/20.500.12678/0000001159
http://hdl.handle.net/20.500.12678/000000115987bfc9dc-444a-4e61-8f5e-d7a60ad659be
9d47e1df-3a8b-46dd-8e85-3d7f89cc5a30
Name / File | License | Actions |
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Publication type | ||||||
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Thesis | ||||||
Upload type | ||||||
Other | ||||||
Title | ||||||
Title | TRADERS’ ATTITUDE TOWARDS INTERNATIONAL TRADE PAYMENT SERVICES OF KANBAWZA BANK LIMITED (Thet Hsu Myint Mg, 2019) | |||||
Language | en | |||||
Publication date | 2019-08-01 | |||||
Authors | ||||||
Thet Hsu Myint Mg | ||||||
Description | ||||||
The objectives of this study are to identify the international trade payment services provided by Kanbawza Bank and to explore the customer attitudes towards international trade payment services of Kanbawza Bank by using Tri-component attitude model. This research used Descriptive method and based mainly on primary data collected from Kanbawza Bank Limited, Foreign Remittance Department and Trade Finance Department. Primary data are randomly collected by questionnaires survey to customers who are currently using international trade payment services of Kanbawza Bank. There are 150 respondents whom are selected by random sampling method. According to survey results on the customer attitude, customer belief component was strong since the bank’s services are convenient, reliable, secure and useful for them and they can also make payments to most of the countries around the world. Customer affect component and behavioral component resulted weak due to noncompetitive charges and the staffs activeness, willingness and attention. This study suggested that KBZ Bank should focus on providing prompt customer services. KBZ Bank should review and set the charges to be more competitive with the other banks. The bank should keep upgrading their staffs proficiency, knowledge, and customer complaint solving skills and also listen to the suggestions with prompt actions so that to sustain the success in Myanmar banking industry. | ||||||
Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Prof. Dr. Daw Soe Thu |