{"_buckets": {"deposit": "449152b8-321e-4313-b85c-fe8e9164e42d"}, "_deposit": {"created_by": 20, "id": "11589", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11589"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011589", "sets": ["1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Affecting Customer Satisfaction in Corporate I-Banking at AYA Bank PCL (Khin Thandar Kyaw, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The primary goals of the research are to determine the corporate i-Banking\nservices provided by AYA Bank PCL and to examine the elements influencing\ncustomer satisfaction in corporate i-Banking at AYA Bank PCL. As digital banking\nevolves, grasping how service quality impacts customer satisfaction is becoming more\ncrucial. The AYA Corporate i-Banking was introduced in 2014. A quantitative research\napproach employs a structured questionnaire given to 385 Corporate i-Banking\ncustomers chosen as the sample population through a simple random sampling\ntechnique. Data were examined through descriptive statistics and multiple regression\nanalysis to assess the connection between influencing factors and customer satisfaction.\nThis research examines efficiency, reliability, responsiveness, customer support, and\nprivacy as factors affecting the independent variable, with customer satisfaction serving\nas the dependent variable. The research reveals that reliability, responsiveness,\ncustomer assistance, and privacy greatly influence customer satisfaction positively.\nAmong them, customer support and privacy are the most impactful factors on customer\nsatisfaction, while reliability is the least impactful factor on customer satisfaction. The\nresults indicate that AYA Bank PCL improves privacy through Multi-Factor\nAuthentication and user training. Support for via a more efficient call center and\nimmediate help. AYA Bank PCL addresses maintenance issues swiftly and offers\ntimely updates for improved responsiveness. To ensure dependable transactions, the\nbank guarantees accuracy through automated verifications and swift assistance."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-09-29"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Khin Thandar Kyaw, EMBF 10th Batch, EMBF 14.pdf", "filesize": [{"value": "1.3 MB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 1300000.0, "url": {"url": "https://meral.edu.mm/record/11589/files/Khin Thandar Kyaw, EMBF 10th Batch, EMBF 14.pdf"}, "version_id": "1210f1f1-4c40-438c-bc75-a2f567528716"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Prof. Dr. Thynn Thynn Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Khin Thandar Kyaw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-06-01"}, "item_title": "Factors Affecting Customer Satisfaction in Corporate I-Banking at AYA Bank PCL (Khin Thandar Kyaw, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1582965701379"], "permalink_uri": "https://meral.edu.mm/records/11589", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-09-29"}, "publish_date": "2025-09-29", "publish_status": "0", "recid": "11589", "relation": {}, "relation_version_is_last": true, "title": ["Factors Affecting Customer Satisfaction in Corporate I-Banking at AYA Bank PCL (Khin Thandar Kyaw, 2025)"], "weko_shared_id": -1}