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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Public Administrations (MPA/EMPA)

A Study on the Factors Influencing the Adoption of Life Insurance ( Case Study in Yangon) ( Nay Chi Hlaing , 2025)

https://meral.edu.mm/records/11543
https://meral.edu.mm/records/11543
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eeca0d5c-7521-4de0-b864-89bf6ca4a7a4
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Nay Nay Chi Hlaing, EMPA-64, EMPA 20th Batch.pdf (521 KB)
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Title
Title A Study on the Factors Influencing the Adoption of Life Insurance ( Case Study in Yangon) ( Nay Chi Hlaing , 2025)
Language en
Publication date 2025-06-01
Authors
Nay Chi Hlaing
Description
This study aims to identify the factors influencing life insurance adoption among individuals in Yangon, Myanmar. A descriptive research design is employed, using primary data collected through structured questionnaires from a purposive sample of 150 life insurance adopters. The study focuses on individuals who have already purchased life insurance and examines key factors such as socio-economic characteristics, awareness levels, perceived benefits, and barriers to adoption. The findings reveal that life insurance adoption is most prevalent among middle-aged, higher-income earners, and those with higher education levels, with women representing a higher proportion of adopters. Financial security, awareness of life insurance, trust in providers, and perceived usefulness emerge as the key factors influencing adoption. The study also highlights the importance of life insurance in providing financial security, particularly through death benefit protection, and emphasizes the role of insurance agents and banks as primary sources for policy purchases. Additionally, economic factors, internal company factors (such as transparency and reputation), and external factors (such as personal recommendations) significantly influence the adoption decision. Principal Component Analysis reveals a strong correlation between perceived benefits, financial and economic factors, and external influences, with these factors playing a dominant role in shaping life insurance adoption decisions.
Thesis/dissertations
Yangon University of Economics
Dr. Khin Thu Thu Thein
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