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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Banking and Finance (MBF/EMBF)

CUSTOMER SATISFACTION ON WAITING LINE MANAGEMENT AT MYANMA FOREIGN TRADE BANK (Thin Zar, 2018)

http://hdl.handle.net/20.500.12678/0000001146
http://hdl.handle.net/20.500.12678/0000001146
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b72ded77-4274-403f-a7d3-7a056a1b572b
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Title
Title CUSTOMER SATISFACTION ON WAITING LINE MANAGEMENT AT MYANMA FOREIGN TRADE BANK (Thin Zar, 2018)
Language en
Publication date 2019-12-02
Authors
Thin Zar
Description
The main objective of this research was to find out how impact effect of waiting line management practice apply in MFTB Bank influences to customer satisfaction level. To achieve the main objective, they study determined the effect of waiting line management practices on customer satisfaction, how MFTB bank manage waiting line manage practices to achieve customer satisfaction level. The research was a direct questionnaire survey to 84 customers who visit and business relation with MFTB Banks. The primary data was collected using self-administrated questionnaire and the analysis was done using descriptive statistics data. The study concludes that majority of MFTB bank customers are stratified with MFTB bank’s waiting lime management practice. The main weakness of MFTB Bank customer less satisfaction is perceived waiting time that was still below their expectation level. Besides information provided by MFTB Bank at waiting hall are required to improve from existing level. But waiting environment is impressive satisfaction remark of very comfort ease and pleasant atmosphere for customers while they were awaiting their place service order. Besides, MFTB bank slightly upgrading to Queue discipline to their customers in this competitive service financial sectors. The study recommends MFTB bank invest the provision of appropriate information to the customer to increase customer stratification by adoption automatic measurement system, seamless banking, internet banking, use of interactive communication, digital signaling signage technology, more comprehensive service information at waiting hall. The study also recommends further study in efficiency of waiting line management practice in align with technologies I MFTB Bank.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Prof. Dr. Daw Soe Thu
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