{"_buckets": {"deposit": "2a00bda9-58de-4031-b2a9-f6723276f353"}, "_deposit": {"id": "1139", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1139"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1139", "sets": ["user-yueco"]}, "communities": ["yueco"], "control_number": "1139", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "FACTORS INFLUENCING PARENT LOYALTY OF PRIVATE HIGH SCHOOLS IN NAY PYI TAW", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study focuses on the factors influencing parent loyalty of Private High School\r in Nay Pyi Taw. The purposes of this study are to explore the factors that influence on\r parent satisfaction and analyze the effect of parent satisfaction on their loyalty of Private\r High School in Nay Pyi Taw. This study is conducted through structured questionnaire\r with 364 parents who are choosing private high school from the 4-selected private high\r school among 16 private schools; which have above 1000 students and offer national\r curriculum framework. In this study, perceived value, corporate image, service quality and\r convenience factors have positive effect on parent satisfaction. Among the factors, service\r quality and convenience are the most effective factors for parent satisfaction. Furthermore,\r the result of the study indicated that the parent satisfaction has a positive impact on their\r loyalty. Therefore, the private high schools should consider to deliver better service quality\r and create more convenience functions to attain both existing customer and attract the new\r customers in the future."}]}, "item_1583103108160": {"attribute_name": "Keywords"}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Hsu Wai Mon (MBA - 43).pdf", "filesize": [{"value": "486 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_free", "mimetype": "application/pdf", "size": 486000.0, "url": {"url": "https://meral.edu.mm/record/1139/files/Hsu Wai Mon (MBA - 43).pdf"}, "version_id": "e06198c3-7e5e-43e0-b8e8-070ceb31679e"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103147082": {"attribute_name": "Conference papaers", "attribute_value_mlt": [{}]}, "item_1583103211336": {"attribute_name": "Books/reports/chapters", "attribute_value_mlt": [{}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_supervisor(s)": []}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Hsu Wai Mon (MBA - 43)"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Publication"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12"}, "item_1583159847033": {"attribute_name": "Identifier", "attribute_value": "https://ecor.yueco.edu.mm/handle/123456789/824"}, "item_title": "FACTORS INFLUENCING PARENT LOYALTY OF PRIVATE HIGH SCHOOLS IN NAY PYI TAW", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001139", "pubdate": {"attribute_name": "Deposited date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1139", "relation": {}, "relation_version_is_last": true, "title": ["FACTORS INFLUENCING PARENT LOYALTY OF PRIVATE HIGH SCHOOLS IN NAY PYI TAW"], "weko_shared_id": -1}