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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

ANALYSIS OF FACTORS INFLUENCING CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT TRUEMONEY MYANMAR

http://hdl.handle.net/20.500.12678/0000001136
http://hdl.handle.net/20.500.12678/0000001136
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a9a3323c-1a78-422e-bfca-6507f667ee12
None
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Khin Khin Thandar Soe (OMBA - 150301).pdf (1359 Kb)
Publication type
Thesis
Upload type
Publication
Title
Title ANALYSIS OF FACTORS INFLUENCING CUSTOMER SATISFACTION AND CUSTOMER LOYALTY AT TRUEMONEY MYANMAR
Language en
Publication date 2019-12
Authors
Khin Thandar Soe (OMBA - 150301)
Description
The main objectives of this study are to analyze the factors influencing customer
satisfaction and to examine the effect of customer satisfaction on customer loyalty by
service of TrueMoney agents and the company. The data are collected from 123
TrueMoney agents in Yangon area by using simple random sampling method. The result
of the study indicates that both price and product features have positive effect on
customer satisfaction of the company. The other attributes, place and promotion are,
however, not the influencing factors on customer satisfaction in the context of this study.
It is also found that customer satisfaction positively leads to customer loyalty of the
company. The company should focus more in price setting and continuously monitors
competitor price. In addition, the company should emphasize new product development
and product or service quality to competitor effectively in this industry.
Identifier https://ecor.yueco.edu.mm/handle/123456789/836
Journal articles
Yangon University of Economics
Conference papaers
Books/reports/chapters
Thesis/dissertations
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