{"_buckets": {"deposit": "ac6f5e02-f6b6-4f7b-97de-3e333f7cb45a"}, "_deposit": {"id": "1134", "owners": [], "pid": {"revision_id": 0, "type": "recid", "value": "1134"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/1134", "sets": ["user-yueco"]}, "author_link": [], "communities": ["yueco"], "control_number": "1134", "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "INDUSTRY ANALYSIS OF FILM PRODUCTION FIRMS (Aye Mi San, 2019)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This paper intends to analyze the effect of macro-environment factors and\r organizational competencies on competitive strategies, and their effect on firm\r performance of film production firms. Among (100) film production firm, which are\r currently operating in the industry, (30) firms are randomly selected to survey through\r the personal interview method. It is found that\r the firm\u0027s owners practice cost\r leadership strategy when they are suffering from bad effect of political, economic and\r technological forces, although socio-cultural forces favors to practice cost leadership\r strategy. The firm\u0027s owners choose the differentiation strategy when they see good\r effect of political and technological forces. Moreover, their strength in financial\r management and human resources encourage them to practice the differentiation\r strategy. It is also found that firms with cost leadership strategy cannot reap strong\r financial performance. Whether the firms adopt cost leadership or differentiation\r strategies, it can lead to good internal business process performance. Recently, most\r of the owners practice cost leadership strategy without investing in learning and new\r technologies. Therefore, firms should find out ways to promote human capabilities\r and technologies to be able to adopt differentiation strategy and achieve successful\r organizational performance."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2020-05-05"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Aye Mi San (EMBA - 50).pdf", "filesize": [{"value": "550 Kb"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 550000.0, "url": {"url": "https://meral.edu.mm/record/1134/files/Aye Mi San (EMBA - 50).pdf"}, "version_id": "64bc5f89-5855-4913-b60b-2bfc27d16921"}]}, "item_1583103131163": {"attribute_name": "Journal articles", "attribute_value_mlt": [{"subitem_journal_title": "Yangon University of Economics"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Myint Myint Kyi"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Aye Mi San"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2019-12-01"}, "item_title": "INDUSTRY ANALYSIS OF FILM PRODUCTION FIRMS (Aye Mi San, 2019)", "item_type_id": "21", "owner": "1", "path": ["1582965660463"], "permalink_uri": "http://hdl.handle.net/20.500.12678/0000001134", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2020-03-05"}, "publish_date": "2020-03-05", "publish_status": "0", "recid": "1134", "relation": {}, "relation_version_is_last": true, "title": ["INDUSTRY ANALYSIS OF FILM PRODUCTION FIRMS (Aye Mi San, 2019)"], "weko_shared_id": -1}