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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

ANALYSIS OF CUSTOMER PERCEIVED VALUE AND PURCHASING BEHAVIOR OF YOMA CAR SHARE SERVICE IN YANGON (Hsu Myat Wai Phyo, 2019)

http://hdl.handle.net/20.500.12678/0000001118
http://hdl.handle.net/20.500.12678/0000001118
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fc8dcf83-d90d-4b04-8f74-f56c17f67f35
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Hsu Hsu Myat Wai Phyo (MBA - 62).pdf (818 Kb)
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Title
Title ANALYSIS OF CUSTOMER PERCEIVED VALUE AND PURCHASING BEHAVIOR OF YOMA CAR SHARE SERVICE IN YANGON (Hsu Myat Wai Phyo, 2019)
Language en
Publication date 2019-12-01
Authors
Hsu Myat Wai Phyo
Description
This study aims to examine the effect of e-service quality dimensions on customer
perceived value and to analyze the effect of customer perceived value on purchasing
behavior of Yoma Car Share Service in Yangon. This study employed a quantitative
research design using self-administered questionnaires. The results of the study showed
that customer service, customer interface and service reliability have the effect on customer
perceived value of Yoma Car Share service users. It also found that customer perceived
value has effect on their purchasing behavior. Thus, the study recommends company to
provide superior customer service, user-friendly customer interface and improved service
quality in order to sustain higher customer perceived value and encourage purchasing
behavior of Yoma Car Share service.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Hla Hla Myo
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