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  1. Yangon University of Economics
  2. Master of Business Administrations (MBA/EMBA)

A STUDY ON INFLUENCING FACTORS ON PURCHASE BEHAVIOR ON LOCAL FOOD IN SITTWE (Ba San, 2019)

http://hdl.handle.net/20.500.12678/0000001115
http://hdl.handle.net/20.500.12678/0000001115
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591c8981-082a-4a12-9572-9ef47029af5a
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Ba Ba San (OMBA - 160607).pdf (559 Kb)
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Title
Title A STUDY ON INFLUENCING FACTORS ON PURCHASE BEHAVIOR ON LOCAL FOOD IN SITTWE (Ba San, 2019)
Language en
Publication date 2019-12-01
Authors
Ba San
Description
The purposes of this study are to analyze the influencing factors on purchase
behavior for local food of consumers and to examine the effect of purchase behavior on
repurchase intention on actual local food purchase in Sittwe area. Primary data are collected
from 105 respondents with structured questionnaire described with 5-point likert scale. The
study shows that attitude and perceived behavior control have positive effect on purchase
behavior of consumer of local foods. The results also indicate that consumer purchase
behavior has positive effect on repurchase intention of consumers on local foods. Thus, this
study strongly recommends local food marketers and producers to provide good service
and offering trading fresh local food.
Journal articles
Yangon University of Economics
Thesis/dissertations
Yangon University of Economics
Daw Myo Thanda Tun
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