MERAL Myanmar Education Research and Learning Portal
Item
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A STUDY ON INFLUENCING FACTORS ON PURCHASE BEHAVIOR ON LOCAL FOOD IN SITTWE (Ba San, 2019)
http://hdl.handle.net/20.500.12678/0000001115
http://hdl.handle.net/20.500.12678/0000001115b2dd47a3-5444-458e-8773-0d00ceb8423a
591c8981-082a-4a12-9572-9ef47029af5a
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Ba San (OMBA - 160607).pdf (559 Kb)
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Title | ||||||
Title | A STUDY ON INFLUENCING FACTORS ON PURCHASE BEHAVIOR ON LOCAL FOOD IN SITTWE (Ba San, 2019) | |||||
Language | en | |||||
Publication date | 2019-12-01 | |||||
Authors | ||||||
Ba San | ||||||
Description | ||||||
The purposes of this study are to analyze the influencing factors on purchase behavior for local food of consumers and to examine the effect of purchase behavior on repurchase intention on actual local food purchase in Sittwe area. Primary data are collected from 105 respondents with structured questionnaire described with 5-point likert scale. The study shows that attitude and perceived behavior control have positive effect on purchase behavior of consumer of local foods. The results also indicate that consumer purchase behavior has positive effect on repurchase intention of consumers on local foods. Thus, this study strongly recommends local food marketers and producers to provide good service and offering trading fresh local food. |
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Journal articles | ||||||
Yangon University of Economics | ||||||
Thesis/dissertations | ||||||
Yangon University of Economics | ||||||
Daw Myo Thanda Tun |