{"_buckets": {"deposit": "cf9c2b52-5d56-4fcf-b79f-d119b55fa9c1"}, "_deposit": {"created_by": 20, "id": "11061", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11061"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011061", "sets": ["1698989841255", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing Consumer Purchase Intention Towards Motor Insurance Product in Global World Insurance (GWI) ( Ye Lin Zaw,2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study aims to analyze the factors influencing consumer purchase intention \ntowards motor insurance product offered by Global World Insurance (GWI). Utilizing \na quantitative approach, primary data is collected from 385 respondents who visit to \nGWI (head office), selected by systematic sampling method. Secondary data is obtained \nfrom academic journals, industry reports, and previous studies. The study framework \nincorporates the key factors such as product features, pricing, accessibility (place), \npromotional strategies, social influence, and trust, grounded in the Theory of Planned \nBehavior (TPB) and Marketing Mix theory. According to the results of descriptive \nstatistics, most respondents perceived that GWI conducts very high-level product \nactivities, and the company also conducts the high-level price, trust building, \npromotion, place and social influence activities. Multiple regression analysis reveals \nthat all observed factors statistically significant affect consumer purchase intention \ntowards motor insurance product of GWI. Promotion has the strongest effect on \nconsumer purchase intention, followed by social influence, trust, product, place, and \nprice. The study suggests that GWI should prioritize the promotion activities. \nMoreover, the company should enhance the online service platforms, and leverage \nsocial media activities to enhance the consumer purchase intention towards motor \ninsurance product offered by GWI."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-05-22"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Ye Lin Zaw, MI-55, 1st Batch.pdf", "filesize": [{"value": "499 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 499000.0, "url": {"url": "https://meral.edu.mm/record/11061/files/Ye Lin Zaw, MI-55, 1st Batch.pdf"}, "version_id": "86ebc350-5cd6-4dbc-9a45-d0c69a5f2cc7"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thu Htun"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Ye Lin Zaw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-02-01"}, "item_title": "Factors Influencing Consumer Purchase Intention Towards Motor Insurance Product in Global World Insurance (GWI) ( Ye Lin Zaw,2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989841255"], "permalink_uri": "https://meral.edu.mm/records/11061", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-05-22"}, "publish_date": "2025-05-22", "publish_status": "0", "recid": "11061", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing Consumer Purchase Intention Towards Motor Insurance Product in Global World Insurance (GWI) ( Ye Lin Zaw,2025)"], "weko_shared_id": -1}