{"_buckets": {"deposit": "d3037f39-0301-4bbc-b4aa-e774eeaa94ff"}, "_deposit": {"created_by": 20, "id": "11049", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11049"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011049", "sets": ["1698989841255", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors Influencing Consumer Purchase Intention Towards Luma Health Insurance ( Phyu Thet Lwin, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study investigates the factors influencing consumer purchase intention \ntowards Luma Health Insurance. The objectives of this study were to identify and \nanalyze the factors influencing consumer purchase intention towards Luma Health \nInsurance. By using simple random sampling method, structured questionnaires with \nFive-point Likert scale were distributed to 385 respondents through online because of \nthe sample size is unknown. Descriptive statistics and regression analysis are used to \nanalyze the data. Simple random sampling method was used to gather responses. The \nfinding from the multiple regression analysis indicates that competence of service \nprovider, acceptability of insurance conditions, and subjective norms have the most \nsignificant and strongest positive effects on consumer purchase intention. Positivity of \nconsumer experience has a moderately significant positive effect on consumer purchase \nintention. The other factors such as consumer monetary attitude and possibility to \nreduce premiums do not significantly influence on purchase intention. These findings \nsuggest that Luma should focus on enhancing service quality, clear insurance terms, \nand addressing social factors to better drive consumer purchasing decisions. The study \nreveals that consumers express strong interest in purchasing health insurance, primarily \ndriven by the desire for financial security, peace of mind, and prioritization of health. \nThe finding of this study should be used to develop initiatives that enhance customer \nsatisfaction by improving service timeliness, addressing affordability concerns, and \nemphasizing the value of comprehensive coverage."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-05-21"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Phyu Thet Lwin, MI-42, 1st Batch Pla.pdf", "filesize": [{"value": "513 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 513000.0, "url": {"url": "https://meral.edu.mm/record/11049/files/Phyu Thet Lwin, MI-42, 1st Batch Pla.pdf"}, "version_id": "a2e0c736-477b-4ffe-a390-50d35e5eb61c"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Thynn Thynn Myint"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Phyu Thet Lwin"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-02-01"}, "item_title": "Factors Influencing Consumer Purchase Intention Towards Luma Health Insurance ( Phyu Thet Lwin, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989841255"], "permalink_uri": "https://meral.edu.mm/records/11049", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-05-21"}, "publish_date": "2025-05-21", "publish_status": "0", "recid": "11049", "relation": {}, "relation_version_is_last": true, "title": ["Factors Influencing Consumer Purchase Intention Towards Luma Health Insurance ( Phyu Thet Lwin, 2025)"], "weko_shared_id": -1}