{"_buckets": {"deposit": "1da42026-4ecc-4688-a228-be4f0f68d071"}, "_deposit": {"created_by": 20, "id": "11046", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11046"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011046", "sets": ["1698989841255", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Trust, Customer Engagement and Customer Loyalty Towards AIA Myanmar Life Insurance (Nita, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study focuses on the effect of trust, including trust in economy-based,\ninformation-based, service provider, and regulator trust, on customer engagement,\nwhich in turn affects customer loyalty towards AIA Myanmar Life Insurance Co., Ltd.\nThe research utilises a sample of 224 respondents, derived from a total population of\n510 policyholders during 2023-2024, using Taro Yamane\u0027s formula (1967). For primary\ndata, structured questionnaires are prepared with a 5-point Linkert scale and distributed\nonline. This set of surveys was distributed using a simple random sampling method. A\nquantitative approach is used, incorporating descriptive statistics and multiple\nregression analysis. Secondary data is collected from past research papers, library\nreference books, reports from AIA Myanmar Life Insurance, and online sources. The\nresults show that the most important factor influencing customer engagement is trust in\nthe regulator, whereas trust based on economic factors does not appear to have a\nsignificant impact. The findings highlight that customer engagement plays a crucial role\nin fostering customer loyalty. The study highlights the need for AIA Myanmar Life\nInsurance to enhance transparency, improve regulatory confidence, and strengthen\ncustomer relationships through personalised engagement strategies."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-05-21"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Nita, MI II-38, MI 1st Batch.pdf", "filesize": [{"value": "481 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 481000.0, "url": {"url": "https://meral.edu.mm/record/11046/files/Nita, MI II-38, MI 1st Batch.pdf"}, "version_id": "8de84c0a-043a-42f0-8b4e-40b9ce6436b6"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thanda Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Nita"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-02-01"}, "item_title": "Trust, Customer Engagement and Customer Loyalty Towards AIA Myanmar Life Insurance (Nita, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989841255"], "permalink_uri": "https://meral.edu.mm/records/11046", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-05-21"}, "publish_date": "2025-05-21", "publish_status": "0", "recid": "11046", "relation": {}, "relation_version_is_last": true, "title": ["Trust, Customer Engagement and Customer Loyalty Towards AIA Myanmar Life Insurance (Nita, 2025)"], "weko_shared_id": -1}