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  1. Yangon University of Economics
  1. Yangon University of Economics
  2. Master of Insurance (MI)

Service Quality, Customer Satisfaction, and Customer Loyalty at Young Insurance Company ( Nilar Win, 2025)

https://meral.edu.mm/records/11045
https://meral.edu.mm/records/11045
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d790651a-e942-41fe-9225-768d2a8c4417
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Nilar Nilar Win, MI-II (37), 1st Batch.pdf (1 MB)
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Title
Title Service Quality, Customer Satisfaction, and Customer Loyalty at Young Insurance Company ( Nilar Win, 2025)
Language en
Publication date 2025-02-01
Authors
Nilar Win
Description
This study intends to analyze the service quality, customer satisfaction, and
customer loyalty at Young Insurance Company. The major goals of the research are to
explore the influence of service quality on customer satisfaction and to assess the effect
of customer satisfaction on customer loyalty at Young Insurance Company. To
accomplish these aims, the main data for this research are acquired from the responsible
people of Young Insurance Company’s customer and also from 85 respondents who claim Young Insurance Company’s goods by utilizing the structured questionnaires using a simple random sample technique. The secondary data were collected from published websites, journals, various magazines, previous researches and other online sources. According to the results of the regression analysis, timeliness, responsiveness, and empathy have a significant positive effect on customer satisfaction, while customer satisfaction strongly influences customer loyalty. reliability and assurance, though positively perceived, were found to have less impact on customer satisfaction and loyalty. Organizations should prioritize enhancing empathy, optimizing timeliness, and improving responsiveness to strengthen customer satisfaction and foster loyalty. By focusing on these strategic areas, organizations can build stronger customer relationships, increase policy renewals, and improve their market position in a competitive insurance industry.
Thesis/dissertations
Yangon University of Economics
Dr. May Su Myat Htway Aung
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