{"_buckets": {"deposit": "fa2ee606-338d-4c57-a8da-5484e867b738"}, "_deposit": {"created_by": 20, "id": "11034", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11034"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011034", "sets": ["1698989841255", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Customer Satisfaction of Motor Vehicle Insurance Product at KBZMS ( Kyi Thu, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "This study examines the factors influencing customer satisfaction with motor\nvehicle insurance product at KBZMS. The sample of 385 customers survey respondents\nfrom 10,000 policyholders who are Motor policy holders and experienced claim at\nKBZMS was selected through the Yamane (1967) sampling formula. Correlation\nanalysis highlights a positive relationship between all examined factors and customer\nsatisfaction, with communication showing the strongest influence. Multiple regression\nanalysis reveals that pricing, service quality, communication, and brand image have a\nstatistically significant positive effect on customer satisfaction, while claims processing\ndoes not have a significant influence. Based on these insights, the study recommends\nrefining pricing strategies, enhancing service quality, strengthening communication\npractices, improving brand positioning, and streamlining claims processing through\ntechnology-driven solutions. These strategic improvements can further enhance\ncustomer satisfaction, build trust, and reinforce the position of KBZMS as a leading\ninsurer in Myanmar"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-05-20"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Kyi Thu,  MI-II-23, 1st Batch.pdf", "filesize": [{"value": "501 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 501000.0, "url": {"url": "https://meral.edu.mm/record/11034/files/Kyi Thu,  MI-II-23, 1st Batch.pdf"}, "version_id": "269a63f2-62a2-4676-9309-50c8e750966a"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. May Su Myat Htway Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Kyi Thu"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-02-01"}, "item_title": "Customer Satisfaction of Motor Vehicle Insurance Product at KBZMS ( Kyi Thu, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989841255"], "permalink_uri": "https://meral.edu.mm/records/11034", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-05-20"}, "publish_date": "2025-05-20", "publish_status": "0", "recid": "11034", "relation": {}, "relation_version_is_last": true, "title": ["Customer Satisfaction of Motor Vehicle Insurance Product at KBZMS ( Kyi Thu, 2025)"], "weko_shared_id": -1}