{"_buckets": {"deposit": "a4e1a2e5-37f4-462e-bfc8-4c6bb41159ec"}, "_deposit": {"created_by": 20, "id": "11029", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11029"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011029", "sets": ["1698989841255", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Service Quality and Policyholder Satisfaction of First National Insurance (General) Co.,Ltd ( Kyaw Kyaw,2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The objective of this study is to examine the effect of service quality on\ncustomer satisfaction and it turns into effect loyalty in First National Insurance\n(General) Co., Ltd. Quantitative research method is applied in this study. Both primary\nand secondary data were employed, with a sample size of 150 active policyholders\nselected from a total of 240 policyholders who made purchases between 2022 and 2024,\nas calculated using the Yamane Formula. Primary data was obtained using an online\nquestionnaire. Secondary data was collected from several sources, including the First\nNational Insurance website, textbooks, prior theses, and pertinent periodicals. The\nresults demonstrate that several characteristics of service quality, such as tangibles,\nreliability, empathy, technological aspects, and image, significantly influence customer\nsatisfaction at First National Insurance Company. The findings of the multiple\nregression analysis indicate that the characteristics of tangibility, dependability,\ntechnical quality, and reputation/image exert a substantial and positive influence on\ncustomer satisfaction. However, the characteristics of assurance and responsiveness do\nnot significantly impact customer satisfaction at First National Insurance (General) Co.,\nLtd. The positive association results imply that customer loyalty is associated with\ncustomer satisfaction. The firm must maintain the implementation of these critical\nservice quality criteria for sustained success"}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-05-19"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Kyaw Kyaw-MI-II-19-1st Batch.pdf", "filesize": [{"value": "977 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 977000.0, "url": {"url": "https://meral.edu.mm/record/11029/files/Kyaw Kyaw-MI-II-19-1st Batch.pdf"}, "version_id": "2e0ed603-e540-42a3-9ba9-9b0d608b64b2"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. Aye Thanda Soe"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Kyaw Kyaw"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-02-01"}, "item_title": "Service Quality and Policyholder Satisfaction of First National Insurance (General) Co.,Ltd ( Kyaw Kyaw,2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989841255"], "permalink_uri": "https://meral.edu.mm/records/11029", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-05-19"}, "publish_date": "2025-05-19", "publish_status": "0", "recid": "11029", "relation": {}, "relation_version_is_last": true, "title": ["Service Quality and Policyholder Satisfaction of First National Insurance (General) Co.,Ltd ( Kyaw Kyaw,2025)"], "weko_shared_id": -1}