{"_buckets": {"deposit": "5ceaecfb-2e58-44a9-b3ea-8403bdd31cae"}, "_deposit": {"created_by": 20, "id": "11027", "owner": "20", "owners": [20], "owners_ext": {"displayname": "", "username": ""}, "pid": {"revision_id": 0, "type": "depid", "value": "11027"}, "status": "published"}, "_oai": {"id": "oai:meral.edu.mm:recid/00011027", "sets": ["1698989841255", "1582963436320"]}, "author_link": [], "item_1583103067471": {"attribute_name": "Title", "attribute_value_mlt": [{"subitem_1551255647225": "Factors influencing Customer Buying Decision of Chubb Life Insurance Myanmar (CLIM) ( Khin Sandar Phyo Khine, 2025)", "subitem_1551255648112": "en"}]}, "item_1583103085720": {"attribute_name": "Description", "attribute_value_mlt": [{"interim": "The study identifies the factors influencing consumer buying decision of Chubb\nLife Insurance Myanmar. The factors are cultural, social, personal, psychological, and\nproduct, place, price and promotion. The findings reveal that CLIM customer base is\nprimarily well-educated, middle to upper-middle-class individuals, aged 26-45, with a\nstrong focus on financial security, family welfare, and long-term planning. Key drivers\nin decision-making include product simplicity, competitive pricing, and the alignment\nof CLIM products with customers values and life goals. Furthermore, personal and\npsychological factors of CLIM values with customers desires for financial security and\ntrust are found to be essential in fostering customer loyalty. The research underscores\nthe importance of a customer-centric approach, emphasizing the need for personalized\nsolutions and the strengthening of emotional connections between the company and its\nclients. Based on these insights, the study recommends strategies for product\ndiversification, personalized solutions, competitive pricing, and enhanced post-buying\nsupport to further strengthen CLIM market position and customer loyalty. The study\nalso point out areas for future research, including the influence of digital tools, customer\nsegmentation, industry trends, and cultural factors on customer behaviour, which could\nprovide valuable guidance for CLIM ongoing development and adaptation in a\ncompetitive market."}]}, "item_1583103120197": {"attribute_name": "Files", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_access", "date": [{"dateType": "Available", "dateValue": "2025-05-19"}], "displaytype": "preview", "download_preview_message": "", "file_order": 0, "filename": "Khin Sandar Phyo Khine, MI II-16, 1st Batch.pdf", "filesize": [{"value": "663 KB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_0", "mimetype": "application/pdf", "size": 663000.0, "url": {"url": "https://meral.edu.mm/record/11027/files/Khin Sandar Phyo Khine, MI II-16, 1st Batch.pdf"}, "version_id": "a2b948e9-8799-44a0-a1a4-7cf0170c19be"}]}, "item_1583103233624": {"attribute_name": "Thesis/dissertations", "attribute_value_mlt": [{"subitem_awarding_university": "Yangon University of Economics", "subitem_supervisor(s)": [{"subitem_supervisor": "Dr. May Su Myat Htway Aung"}]}]}, "item_1583105942107": {"attribute_name": "Authors", "attribute_value_mlt": [{"subitem_authors": [{"subitem_authors_fullname": "Khin Sandar Phyo Khine"}]}]}, "item_1583108359239": {"attribute_name": "Upload type", "attribute_value_mlt": [{"interim": "Other"}]}, "item_1583108428133": {"attribute_name": "Publication type", "attribute_value_mlt": [{"interim": "Thesis"}]}, "item_1583159729339": {"attribute_name": "Publication date", "attribute_value": "2025-02-01"}, "item_title": "Factors influencing Customer Buying Decision of Chubb Life Insurance Myanmar (CLIM) ( Khin Sandar Phyo Khine, 2025)", "item_type_id": "21", "owner": "20", "path": ["1582963436320", "1698989841255"], "permalink_uri": "https://meral.edu.mm/records/11027", "pubdate": {"attribute_name": "Deposit date", "attribute_value": "2025-05-19"}, "publish_date": "2025-05-19", "publish_status": "0", "recid": "11027", "relation": {}, "relation_version_is_last": true, "title": ["Factors influencing Customer Buying Decision of Chubb Life Insurance Myanmar (CLIM) ( Khin Sandar Phyo Khine, 2025)"], "weko_shared_id": -1}